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3.I don’t read fine print, do you?- What size banners do you use? DO NOT waste your time placing small banners on your site (unless they are for banner exchange partners)! Small banners are a waste of space, first of all, how much information can seller fit into such a small area? How noticeable will it be to your site visitor? If you’re trying to sell something, then SELL IT! Ad size should be 468 x 60 or larger, and centered on page, this ad WILL NOT be missed by roving eye of your potential buyer. Although they may have not elected to click on it, odds are they certainly did not miss it, because it was big enough to at least catch they’re eye.
Finding right advertiser, who pays right commission, and who is offering right product for a particular page on your site, will require a bit more work than standard “snatch and add” type of banner farming, but rewards will be much greater and prove to be well worth it in long run. Remember this, “anything worth having, is worth working for, and money is worth having”
Derek Arnold is the President of BullMarketer.com, a webmaster resource site offering many tools for webmasters, marketers, and designers. Also has over 18 years of experience in the marketing and advertising fields. Homepage: http://www.bullmarketer.com © 2004