Continued from page 1
...AND MAKING THEM HAPPY! How do we make customers happy? We start by finding a product that a group of people or businesses want or need. Then we find
most convenient way for them to receive product. Next, we promote product to them in a way that will make it look most attractive. We want them to feel good about their purchase.
We want to make sure too that we can sell product at a price that will bring them satisfaction. How often have you bought something and later decided you paid too much or didn't really want it? Perhaps most important thing in satisfying customers is reinforcing in their minds idea that they made right decision of purchasing our product.
HOW TO MAKE THEM FEEL GOOD ABOUT THEIR DECISION! In case of large or expensive product purchases, we can make customers feel good about their purchase by sending them a personal thank you note, letting them know what a good decision they made when they bought product.
With smaller items, you can reinforce purchase decision of customers with means such as continued advertising about quality and good image of your product. Another thing to do is to reassure them by providing good support for product and a good return policy, if possible.
As you can see, if marketing is done properly, it will improve lives of both customer and seller.
It is marketer's goal to deliver something customer wants or needs. If you sell things to people that they regret purchasing, it will probably be last thing you sell to people. So don't make your customers regret having bought from you!
David Russ, Internet Musketeers, Inc. (IMI) Search Engine Placement and Sales Copy Analysis and Creation are two popular services offered at http://IMIOBC.com. Our newest service, the creation and promotion of Ghost Articles to promote your business, is gearing up to be our most popular and useful service yet. Articles are created by our team of professional ghost writers @ http://GhostArticles.com.
