And don't try to argue that this is, after all, "better than nothing" - it's seeming familiarity of language presented, fond illusion of "at least getting gist of it" that's really nasty part. Because it can (and most certainly will!) lead you astray in ever so many subtle ways, and in end you may be worse off by a long shot than if you hadn't understood a single word in first place. Simply ask yourself if you would sign a million dollar contract of this linguistic "quality" ...

With current US dominance of WWW clearly waning (as all major studies and analyses will show), getting linked internationally will become ever more critical. World wide, surfers aren't content with sticking to local or localized search engines in their own language: rather, English language is rapidly gaining ground everywhere, even in former communist states, not mention in formerly French or Spanish dominated regions. These people, more and more of whom are well educated, bilingual and fairly well versed in English, are increasingly making use of stateside search engines. It is only a question of time until even All-American engines will have to adapt to this situation, if only to accomodate their international advertisers. Hence, it stands to reason that only link popularity based on real world web demographics (as opposed to mere wishful thinking and established political and cultural prejudices) will be able to satisfy advertisers' and users' demands.

So do it right or do it not! Either employ a bona fide professional translation service or get someone to revamp your online copy to accomodate all those international clients whose command of English, while fairly well informed, is not quite up to par with your US or UK biased industrial lingo, er, parlance.

This holds true vice versa for non-English sites as well, of course: don't even dream of relying on one of translator bots doing a good job and permitting you to cut one single sale! And while your English teacher at school may have lauded your enthusiasm over and again, don't delude yourself that this makes you a native speaker.

If you are interested in English or American or Australian or New Zealand clients at all, don't give them impression of amateurish incompetence by refusing to acknowledge fact that your command of English may be less than perfect. This is, after all, nothing to be ashamed of - whereas trying to get by this problem on cheap very well should be! If there's one thing you want to avoid in marketing it's getting laughed out of court.

The following sites offer "translation" services or, rather, pretend to do so - use at own risk: http://babelfish.altavista.com/ http:/ ranslator.go.com/ http://www.dictionary.com ranslate/ http://www.voila.com/Services/Translate/

After you have your trial website up, start to notify people of your offer. To get some testimonials that really pack a punch, contact e-zine editors and webmasters in same field as your materials. Send them a sales letter with your offer, and direct them to your website for their free download.

Your best testimonial will come from those respected in your field. By targeting webmasters and e-zine editors, you’re getting words of acclaim from some of best. And you’ll want to tag on authors website address below their comment to let readers know that remark did in fact come from an expert.

Offer your promotion to as many editors as you want. Some won’t respond to your deal at all. Others will, but you’ll never get a comment from them. And you may need to consider that some of editors won’t like your material, and while they might write you a comment, it wouldn’t be one you’d consider using on your site.

Although you’re giving your materials away for free, a great testimonial will sell 10 times better than no testimonial at all. It really is a small handout when you consider how much right comment from a respected authority will increase your sales. Just work on creating a quality product, get some free copies of it into respected authorities hands, and rest of chore of getting money making testimonials will take care of itself.

Another method of getting testimonials is to ask your friends. Let them read your materials, and write a comment on what they think. Encourage them to be honest. Don’t try to coax them into writing something that they don‘t feel. You want a real quote that potential customers can relate to.

Using these methods can secure you some really great testimonials that will help you sell more product. Spend a little time on it, and you’ll soon see huge financial rewards for your efforts.