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Let's face it, these banner ads enable Amazon.com and their like to use webmasters to strengthen their brand name at zero cost.
They'll slow down your pages and will not benefit your business or your visitors in any way.
If you are an affiliate with Amazon, then only way to effectively make money out of them is by hand-picking a few products that are of direct interest to your visitors.
If your website deals with fast cars, then promote fast car books. If your e-book is all about The Ramones, then promote albums from and books about The Ramones (Gabba Gabba Hey).
Then, promote those products as if they were your own. Nothing short of a rave review or a full-blown sales pitch will do. And place a "Click Here To Order On Amazon.com" link at end.
Your visitors know you and your readers trust you. If you tell them that this product is right for them, then they'll buy it.
One final point.
Amazon's affiliate program, despite its widespread fame, is neither best nor most lucrative one around.
Michael Hopkins is owner of BizzyDays eBook Publications. Visit now to download original ebooks for FREE at: http://www.bizzydays.com This article first appeared in Michael's newsletter 'Ebook Times'. To subscribe visit: http://www.bizzydays.com/free_newsletter.htm