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Cross Cultural Communication needs… Observation
Large amounts of cross cultural information can be read in people’s dress, body language, interaction and behaviour. Be aware of differences with your own culture and try to understand
roots of behaviours. Asking questions expands your cross cultural knowledge.
Cross Cultural Communication needs… Patience
Man has been created differently and we need to recognise and understand that sometimes cross cultural differences are annoying and frustrating. In these situations patience is definitely a virtue. Through patience respect is won and cross cultural understanding is enhanced.
Cross Cultural Communication needs …Flexibility
Flexibility, adaptability and open-mindedness are
route to successful cross cultural communication. Understanding, embracing and addressing cross cultural differences leads to
breaking of cultural barriers which results in better lines of communication, mutual trust and creative thinking.
Following these five cross cultural communication needs will allow for improved lines of communication, better cross cultural awareness and more successful cross cultural relationships.

Neil Payne is Director of cross cultural communications consultancy http://www.kwintessential.co.uk