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All I want to do is get prospect to RESPOND by going to my web site. So I give them enough information to get them curious and then let them come to my site to get whole story.
You could also run a contest and use words, "You Could Win" along top of your postcard. I tested this headline a few weeks ago for one of my clients, (http://www.welburngourdfarm.com) and results were amazing! In just a few short days, they had received thousands of visits to their site because of this one little postcard!
Your postcard must simply attract attention and then send reader to your web site. NEVER try to SELL off postcard! There is simply not enough room to convince a prospect to make a purchasing decision. And I know that your natural temptation is to try and tell them about EVERYTHING that you have to offer. DON'T DO IT! Stay focused, keep it short and you'll see thousands of people on your web site in just days!
Get your list together, (or rent a list from a list broker) print your labels, place a mere 20-cent postage stamp on each postcard and drop them off at your nearest Post Office. There is not that much to this form of promotion, and it will be well worth your efforts, if you follow simple guidelines I've just outlined for you.
My very first online marketing promotion was a postcard mailing that I used to promote my very first online marketing venture in 1989. At time I invested less than $200 to print and mail my postcards and made over $5,000.00 in sales!
The good news is that postcards are just as profitable today as they were then! So, go get some postcards made up, bring them to your local printer and get a few thousand copies made. In days, you'll see a nice jump in traffic to your web site - and your profits!
This is one great marketing tip and I've got at least 20 more on my CD called, "21 Ways to Promote Your Web Site." Get yourself a copy right now at www.ultimatewealth.com and you'll be on your way to Internet profits without investing a fortune in advertising!
Robert Imbriale is an internationally known Internet Marketing Expert who has helped sell well over $100 Million in products and services over the Internet. He is the author of several books, including his latest, "Internet Mareting Secrets" which you can get for free by going to http://www.ultimatewealth.com Robert can be reached via e-mail at firstname.lastname@example.org