Is this best way to go about making an internet sale?

It may depend really on whether you're selling a big ticket item, or a small ticket item. If you're a merchant, for example, that sells refurbished computers online, customer obviously is not going to expect to purchase a quality used computer for only 50 bucks.

So then what is to be gained by hiding price until very last moment? If customer can't afford your product, hiding price down at bottom of sales page will not put spending money in their pocket, they don't already have. Conversely, if you're selling computer software that has a retail price of under thirty dollars. Only thirty dollars is a bargain for software. But, if your visitors are really looking for freeware, you may still lose out.

In effect, not discussing price just postpones inevitable. Customers will usually make up their minds about whether to stay on your site within first five-to-six seconds. If you've pre-sold your product effectively in first place, then customer knows what to expect. Placing your sales price right in front of their eyes - so that they don't have to search for it- may actually help you make a sale or two.

This also demonstrates that you have confidence in your product. If customer gets impression that you're not trying to B.S. them, they will be impressed, instead of put-off.

Also, if your main advertising method is by use of a pay-per-click campaign, placing your sales price right in middle of your ad will save you headache of wasting your pay-per-click advertising dollars on those web surfers who are just browsers and not buyers.

In conclusion, a sales price prominently placed can be an effective tool for weeding out bandwidth-wasting window shoppers, from those who are serious customers.

That's what you want!