The playing field is basically empty when it comes to marketing to seniors. Sharp sellers will take advantage of this unique opportunity and gain massive market share by catching this Age Wave now. As old adage says, "strike while iron is hot." Believe me, this market is as "Red-Hot" as a market gets, so strike now.

Timing is Everything and as Zig Ziglar says, "It’s easy to get ahead when your competition has quit or quit competing." In this case your competition doesn't even see prospects, so it's smooth sailing.

Seniorized Factoid: Don't be blue, sell to seniors. They really want to buy from you.

* Attain and maintain high rankings in search engines. This is always important, but never so important as during busiest shopping season of year. If you are not good at this, and many people aren't, retain services of a site promotion specialist like http://www.successpromotions.com. And make sure your site is search engine ready.

* Advertise via email to all your past clients, your leads, and everyone on your mailing list. You should be doing this regularly, but now it is more important than ever. Consumers are very savvy and they will go where they get most bang for their buck AND where they get best customer service.

* Don't oversell. Know in advance what your Christmas delivery ordering deadline must be to guarantee delivery and stick to it.

* Offer shipping alternatives that alleviate Antrax scare. The US Postal Service cannot protect us from all evils. And this year, people are more interested in germ free delivery than they are saving money on shipping.

Friday, November 24, 2001 marks beginning of holiday shopping frenzy. Make sure you get your share of market. Because this is best year ever to shop and to sell online.