And that is a good thing. Because those that remain are serious prospects, people who are really interested in you, your product, your service. They are potential customers.

So here are ten reasons to go down a double opt-in route.

With double opt-in, you can

1. Attract most interested, responsive target audience as subscribers

2. Gain respectability and professionalism for your ezine by behaving responsibly

3. Quickly establish a trusting relationship with readers

4. Ensure most subscribers will actually read your ezine, since they asked for it - twice

5. Enhance value of your ezine to advertisers who can now reach receptive opt-in audiences

6. Improve effectiveness of your ezine as a marketing vehicle for your own product and services

7. Have documented proof that subscribers asked to be included on your mailing list

8. Avoid mischievous people signing up someone else's email addresses for your ezine

9. Save yourself time and money otherwise spent handling complaints from angry 'subscribers'

10. Spare yourself anxiety and anguish of being shut down by your ISP, or worse, legal action

For all these reasons and more, a double opt-in subscribing process is today's 'gold standard' for ethical and responsible ezine publishing.

Short cuts work in short term. In long run, however, quality and professionalism in your ezine publishing efforts will reap greatest rewards.

Here are a few more resources that explain most effective ways to grow your list quickly -- and ethically!

Jason Potash's Ezine Announcer at http://www.ezinemarketingcenter.com/announcer/

Paul Myers' Amazing List Machine at http://www.ezinemarketingcenter.com/listmachine/

Dr.Mani's Ezine Marketing Tips at http://www.ezinemarketingcenter.com/ezinetips/

Good luck and happy e-publishing

(c) 1996-2002 by Dr.Mani Sivasubramanian.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT THE AUTHOR:

Dr.Mani has been marketing with ezines for over 5 years. Join his FREE 7 day Ezine Marketing Email Course and discover #1 secret of ezine marketing: http://www.EzineMarketingCenter.com/ecourse/

Also get his free Ezine Launch Monthly newsletter from http://www.EzineMarketingCenter.com/ezlm/ Or just send any email to freezine@ezinemarketingcenter.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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To your speedy, full value sale,

Enclosures: "How To Sell" brochure "Start Your Fast, Full Value Sale" Disk Easy Mortgage Money Sellers Guide Helpful Forms Click Here To Register then call Newspaper and put MAGIC WORDS in your ad.