Don't Forget B.O.B.!

Written by Kathryn Thomas


Continued from page 1

Another technique is using business cards as ads to increase your online sales. A properly designed business card for this purpose would be geared toward gettingrepparttar card-holder to visit your site. Don't just put your name and website onrepparttar 124909 card! Give them a reason to go there. Give them an incentive, or make them curious enough to want to check it out. Also, don't try to sell your product on your card - just create enough interest to get them to your site, where your sales copy will either getrepparttar 124910 sale, or get them on your golden list!

Whatever you do, don't misleadrepparttar 124911 prospect just to get them to your site! That will only serve to use up your bandwidth, and irritate what could have been your newest customer.

Be sure to give your card out everywhere you go -repparttar 124912 gas station,repparttar 124913 grocery store,repparttar 124914 restaurant,repparttar 124915 mall,repparttar 124916 symphony,repparttar 124917 museum - everywhere.

Leave a trail of cards behind you - one more easy technique to add to your bottom line!

There are many more ways to increase your online sales by coordinatingrepparttar 124918 outside world with your Internet marketing techniques. Be creative in your integration, and you will find your site getting more and more visitors.

So don't forget to use B.O.B. (Best Of Both worlds) in every marketing campaign to build your business torepparttar 124919 max!

Kathryn Thomas, born, raised, and living in Texas, believes in doing things in a BIG way. Be sure to visit http://www.HeresTheMoney.com to see how you can claim your $100,000+/mo. income plan. Yes, thats per MONTH!


email marketing 101

Written by charlz wachira


Continued from page 1

4) Maintain an updated list of all subscribers To protect yourself from any legal backlashes, maintain an updated list of all subscribers to your e-zines. If possible you should also haverepparttar ISP addresses saved for future reference. If your subscribers choose to complain about your e-zines being an invasion of their privacy, you should be able to show them proof of their subscription, complete with dates and ISP address. This list if properly maintained can save you a lot of trouble later on.

5)Utilizerepparttar 124908 subscribers information for better service As I mentioned earlier, people are more likely to feel a bond with you ifrepparttar 124909 messages to them are personalized. Personalized salutations especially are a powerful attention grabbing way that improvesrepparttar 124910 chances thatrepparttar 124911 reader will read your mail and better still respond torepparttar 124912 offer included in it. Avoid using salutations such as “To whoever it may concern”, “Dear Unknown”, “To Subscriber”. Instead try to haverepparttar 124913 subscriber’s name inrepparttar 124914 salutation but only when you are certain about their names, otherwise refer to them by their email addresses for example, “Dear myname@yahoo.com” etc. Making a mistake inrepparttar 124915 salutation ensures that your mail will never seerepparttar 124916 light of day and your effort will be wasted. Do not use any personal information provided for any purpose not clearly indicated in your Legal Disclaimer.

6) Respond promptly and clearly to all enquiries Onrepparttar 124917 Net,repparttar 124918 best way to assure your clients of your dedication to their best interests is by a quick, clear and informative reply to their email questions. You should have a 24 hour reply service that generates automated messages inrepparttar 124919 absence of someone to reply torepparttar 124920 subscriber’s question. Good customer support is paramount to your success onrepparttar 124921 Net. Subscribers need to feel that they are cared for otherwise they will go elsewhere where they feel that their time, effort and money are going to be better appreciated.

7) Allow opt-out with every email sent It is necessary to have an opt-out section in every email you send out to your mailing list subscribers. Humans are by nature dynamic and this means that change is inevitable. Someone who may have been interested in your newsletter may no longer have a need for it. Be sure to have clear and easy to understand instruction for anyone who for any reason might want to discontinue their receipt of your mailing. When a subscriber opts to unsubscribe, make sure that you send a confirmation mail to indicate that they have been removed fromrepparttar 124922 mailing list. The subscriber should leave with no dissatisfaction as to your conduct as a Web marketer. You should avoid creating bad blood as it might come back to haunt you.

8) Give something of value in return torepparttar 124923 subscriber’s time You subscribers should feel that there is mutual benefit by their subscribing to your mailing list. Whenrepparttar 124924 subscriber receives any email from you, they should feel that by reading it even without taking uprepparttar 124925 offers included, that they are already gaining valuable information. Just likerepparttar 124926 content on your site,repparttar 124927 content in your mail is important if you are to have a loyal and devoted group of subscribers.

Charlz Wachira is CEO and co-founder of http//www.e-gnorance.com, an online venture aimed at promoting entrepreneurial endeavors globally. He writes on a variety of issues related to entrepreneurship, e-commerce and online marketing.


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