-Set up a deal with another business that targets internet users. Pay business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to internet.

There is one word that fundamentally changes what advertising is, what its function in business it. I'm borrowing it from marketing guru Seth Godin, and his book "Purple Cow," which I highly recommend you read. This word is so important because it at once tells us what needs to change in advertising while at same time tells us what advertising can do for us.

Remarkable. (Whatever you do, don't stop reading here. This may not mean what you think it does.)

That's it. In a nutshell, a company must be remarkable or it will be invisible - no matter how much advertising it does.

As we said earlier, advertising has traditionally been a post development process - applied last. But most extraordinary advertising in world from Madison Avenue's most famous advertising agency will struggle for results if product, service, or company is not somehow remarkable. In today's media frenzy, that ad will hardly be seen by masses.

What's required of companies who need to increase sales and experience new growth is not a surface treatment of "magic ad ointment." They must inject creative, strategic, and critical thinking of advertising into their design, development, implementation, or service. By moving primary stages of advertising up in marketing cycle and becoming remarkable, task of post development advertising will be much easier.

Spreading word about a remarkable company is much more efficient than trying to convince world that an average product is more than it actually is.

What's even better, by rearranging marketing cycle in this way, cost of marketing can vastly decrease.

In next Tall Tale, we're going to swing bat at one of our old favorites and tell you why marketing doesn't have to cost a ton of money.

Get full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm

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