Don't Forget About Offline Advertising

Written by John Smith


Continued from page 1

-Set up a deal with another business that targets internet users. Payrepparttar business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to userepparttar 100746 internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising onrepparttar 100747 mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access torepparttar 100748 internet.

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Ten Tall Tales of Traditional Marketing # 1

Written by Jimmy Vee


Continued from page 1

There is one word that fundamentally changes what advertising is, what its function in business it. I'm borrowing it from marketing guru Seth Godin, and his book "Purple Cow," which I highly recommend you read. This word is so important because it at once tells us what needs to change in advertising while atrepparttar same time tells us what advertising can do for us.

Remarkable. (Whatever you do, don't stop reading here. This may not mean what you think it does.)

That's it. In a nutshell, a company must be remarkable or it will be invisible - no matter how much advertising it does.

As we said earlier, advertising has traditionally been a post development process - applied last. Butrepparttar 100745 most extraordinary advertising inrepparttar 100746 world from Madison Avenue's most famous advertising agency will struggle for results ifrepparttar 100747 product, service, or company is not somehow remarkable. In today's media frenzy, that ad will hardly be seen byrepparttar 100748 masses.

What's required of companies who need to increase sales and experience new growth is not a surface treatment of "magic ad ointment." They must injectrepparttar 100749 creative, strategic, and critical thinking of advertising into their design, development, implementation, or service. By movingrepparttar 100750 primary stages of advertising up inrepparttar 100751 marketing cycle and becoming remarkable,repparttar 100752 task of post development advertising will be much easier.

Spreadingrepparttar 100753 word about a remarkable company is much more efficient than trying to convincerepparttar 100754 world that an average product is more than it actually is.

What's even better, by rearrangingrepparttar 100755 marketing cycle in this way,repparttar 100756 cost of marketing can vastly decrease.

Inrepparttar 100757 next Tall Tale, we're going to swingrepparttar 100758 bat at one of our old favorites and tell you why marketing doesn't have to cost a ton of money.

Getrepparttar 100759 full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm

~##~

ABOUT THE AUTHORS Jimmy Vee & Travis Miller are the partners of scend, a nontraditional advertising agency and authors of the revolutionary “Gravitational Marketing System” which helps businesses harness the power of word-of-mouth advertising. They believe that if you are remarkable, you can be famous, people will know your name, and the world will beat a path to your door. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net


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