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-Set up a deal with another business that targets internet users. Pay business to insert your business ads in their product packages.
-Hold a free offline class and teach people how to use their computer or how to use internet. You could have your web site on display as an example.
-Do co-op mailings with other businesses. They should also be targeting people with internet access.
-Give away free mouse pads. Put your advertising on mouse pads and give them away at computer or internet events.
-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.
You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to internet.
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