Don't Envy The Gurus - Be One!

Written by Paula Morrow


Continued from page 1

http://www.prweb.com http://www.solonews.com/index.shtml http://www.globalprmedia.com

Just keep your release to a page and a half, atrepparttar most. Double-spaced.

Always put your most important information inrepparttar 108977 first two paragraphs, in caserepparttar 108978 reader decides not to finishrepparttar 108979 document! And never make a blatant sales pitch in your press release. It'll be tossed/ deleted, trust me.

If possible, link your announcement to a current trend, giving it a news 'hook.' Give it some relevance to what's going on inrepparttar 108980 world. You'll improve your chances of getting picked up this way.

*Articles To Offline and Online Media. Write informative articles based on your personal experiences and knowledge. Submit an ongoing series to article directories, like-minded web sites, post them in your own newsletter, send to offline newspapers and magazines, etc.

One article won't do it - you have to create continued exposure.

Don't forget to include a 4-6 line resource box atrepparttar 108981 bottom of all online articles you submit. Same with offline media - they always have an 'aboutrepparttar 108982 author' paragraph atrepparttar 108983 bottom articles written by non-staff personnel.

All of these efforts will result in increased sales, as people like doing business with a helpful expert. It upsrepparttar 108984 perceived value of your product or service immensely.

Realize thatrepparttar 108985 Internet is still wide open for those seeking guru status. Just pick your niche and get going!

Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html


Be The Brand!

Written by Paula Morrow


Continued from page 1

No surprises.

Now, I'm not saying that you have to go torepparttar extent of a Disney or a Nike, but you should put serious thought intorepparttar 108976 impression you're trying to make.

Does everything flow from your USP? Fromrepparttar 108977 look and feel of your web site, your business cards to your ads - are you building your brand?

Ask yourself these questions:

What does your company stand for?

What do you want to be known for?

What is your company philosophy?

Does everyone that work with/for you understand their role in buildingrepparttar 108978 brand or image ofrepparttar 108979 company?

When someone saysrepparttar 108980 name of your business, what image, feeling do you want to come to mind?

These are questions you need to address when you first start your business. Since everything builds on these principles.

What do you want to stand for?

Will you berepparttar 108981 king/queen ofrepparttar 108982 newbies? Will you berepparttar 108983 best in associate programs, and vie with Allan Gardyne? Will you be known for software development?

What are your short and long-term plans to make this a reality?

Only after you determine what you want to accomplish, will you be able to effectively chooserepparttar 108984 right marketing plan to execute.

Once you've a plan in place, you'll have a firm grasp on how to proceed. Once you're clear, you'll find that your advertising and marketing becomes more effective.

And your customers, with a clear understanding ofrepparttar 108985 company they're dealing with - will act inrepparttar 108986 desired manner - by responding with sales!

Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html


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