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Don't neglect outside opportunities: pass out business cards, make specialized auto tags, magnets, pencils, feather caps, whatever might be appropriate for YOUR type business; join organizations, talk to people at grocery store checkout or your child's ballgame, conduct a local class or volunteer to present a free seminar at communicty center...Use Your Imagination! How many IPAs a day? Just depends on how much you want back.
It's important to cater to your present customer now too; you want to retain them. Remember THEY are your most valuable asset-they ARE buyers, and know others!
I like to do my KGA (Keep it Going Activities) right after a major accomplishment; trying out new software to see how I might improve efficiency or presentation, revising/editing website content, reviewing data, implementing plans to improve those places which are lacking or deficient, updating keywords...this is sort of my 'round tuit' list! These activities primarily are for benefit of current customers.
After all, a bird in hand is worth two in bush.
(c) Shelly Rich Friedling
Shelly Rich Friedling, a long time entrepreneur, is currently acting as Editor/Publisher of Success*Strategies, an ezine for creative sales and marketing strategies. http://www.richideas.info