Don't neglect outside opportunities: pass out business cards, make specialized auto tags, magnets, pencils, feather caps, whatever might be appropriate for YOUR type business; join organizations, talk to people at grocery store checkout or your child's ballgame, conduct a local class or volunteer to present a free seminar at communicty center...Use Your Imagination! How many IPAs a day? Just depends on how much you want back.

It's important to cater to your present customer now too; you want to retain them. Remember THEY are your most valuable asset-they ARE buyers, and know others!

I like to do my KGA (Keep it Going Activities) right after a major accomplishment; trying out new software to see how I might improve efficiency or presentation, revising/editing website content, reviewing data, implementing plans to improve those places which are lacking or deficient, updating keywords...this is sort of my 'round tuit' list! These activities primarily are for benefit of current customers.

After all, a bird in hand is worth two in bush.

(c) Shelly Rich Friedling

The clever businessman taught new insurance agent an extremely valuable lesson in power of belief and expectation. The salesman had made those sales on belief that he had been given ten preferred prospects. Therefore, he was confident and eager to contact those leads and expected to make sales with little or no difficulty. What is your belief about your market and what expectations do you have for your success? Yes, belief is indeed a very powerful state of mind!