* If someone needed printing services, I'd refer them to my friend Lynn.

Friends do business with friends, and more enjoyable experience they have with you; more they know you and trust you; more they feel like they've received more benefit and advantage from you than they could anywhere else, then you've got a referral system that just won't quit.

Now, you may be thinking, "I'm not sure my product or service has elated my customers as much as I'd like it to."

Don't despair. Just start now and ask yourself some questions to get in mindset of creating a valuable experience for everyone who ever inquires about or does business with you ever again.

* Am I giving best possible value or benefit I humanly can to my customers or clients?

* Do I genuinely care about my customers or client's best interests and needs at best level I should or could?

* Am I genuinely thinking about their interests above my own?

Remember, "it's all about them. It's never about you."

One of greatest forms of confirmation you can give to a customer or client is opportunity for them to give same benefit or advantage to somebody in their life who is important to them.

Walt Disney said it best: "Do what you do so well people can't resist talking about you."

Do yourself and your customers a favor: offer them best damn product or service you possibly can; treat them with respect, like a dear and valued friend; and, give them opportunity to toot your horn for you and generate more business for you than you can ever imagine.

SELL Your Product!

This is most important part of a free report. It must contain information valuable to your prospective clients, but it must also contain a pitch for your products and services. It must explain why your readers can not afford to pass up opportunity you are giving them.

Some people will call you right after they read your free report (if it is compelling enough). It is still important to follow up. Repeat your offer. Remind them of deadline. Send them at least two follow-up letters or email messages.

NEVER delete a name unless someone asks you to. Even after your follow-up sequence has ended, continue to send your prospects new offers for your products and services.

For more information on how to effectively follow up with your prospects, visit http://www.busymarketing.com/followup.shtml

AUTOMATE!

This is best part of offering a free report. It can be completely automated. Using a follow up autoresponder, like http://www.getresponse.com and those reviewed on my website at http://www.busymarketing.com/aweber.shtml , you can have your free report AND follow up messages sent whenever someone fills out form on your website or sends an email to your autoresponder.

You won't have to write a new article, and you can continue to use same free report and follow up letters as long as they remain accurate and effective. All you have to do is promote it. I offer plenty of ideas on how to do that at http://www.busymarketing.com/marketing.shtml and add more through this newsletter almost every day!