Don't Call it an E-book!Written by Marcia Yudkin
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material in an old-fashioned three-ring binder or a copy- shop coil binding, sent through mail can also increase perceived value of information, compared with "e-books." This can go for as much as several hundred dollars when it's up-to-date, advanced professional knowledge not available in bookstores, libraries or on Web. Fancy packaging may even lower a manual's perceived value because it counteracts implicit exclusivity of such a purchase. "Course." Instead of calling sections "chapters," try calling them "lessons." Presenting information as instructional material also raises its perceived value, because people are accustomed to paying much more for seminars and classes than for books. A writer I know sells 120 pages of printed material, divided into eight lessons, as a $295 course. The price includes feedback from instructor on assignments, which most purchasers do not get around to submitting. Likewise, copywriter Joe Vitale has charged as much as $1,500 for a limited-enrollment seminar consisting mainly of five e-mailed lessons.So before jumping on "e-book" bandwagon, ponder alternatives!
Marcia Yudkin is the author of Profiting from Booklets & Special Reports and 50 Ways to Turn Content into Money , from which this article is adapted.
| | Fraud in real estate, are you being victimized? - Part IIWritten by Willard Michlin
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Smooth Talker cheated poor workers out of their pay. No one could ever understand what he was doing. He even collected rent, pocketing any cash. When buyers wanted an accounting. Smooth Talker wouldn't even supply it. When I came on scene and demanded, as a matter of law, an accounting of what was received and spent. Smooth Talker didn't have any proof of what happen to all money. Jerry wanted out of partnership but Smooth Talker didn't want building sold; but he did want to make sure he got his due, if it was. He gave me a statement showing that he had put in $34,000 (which was not true) into building and wanted that before any split of profits. This would of left Jerry receiving $5,000 and Smooth Talker making $46,400 on whole deal. To avoid being in this kind of a situation, I advice following, before doing any sort of real estate deal; a) Evaluate your risk. What is your downside? Have a real estate expert study deal. b) Set up operating and reporting guidelines with your partners. Put everything in clear English. c) Have everything reviewed by an attorney or an accountant. d) Choose your people partners with care.
Willard Michlin is an Investor, Business Broker, California Real Estate Broker, Accountant, Financial Distress Consultant, Well known Public speaker and Administrative/Business Consultant. He can be contacted at his Ventura, California office by calling 805-529-9854 or by e-mail at kismetrei@earthlink.net See other article by Willard at http://www.kismetgroup.com
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