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Once you have narrowed down where your visitors are coming from and which ads are pulling best, you’ll want to be sure visitors have a good buying experience when they reach your site.
You know your site. You are familiar with which pages link to what and how shopping cart works. First-time visitors will have no clue! Don’t assume your site is a breeze to navigate. Pay attention to elements like:
• ease of navigation, • shopping cart application, and • location of “help” buttons & links.
Make every effort to give your shoppers a simple and quick way to buy from you.
Conduct A Survey
Conduct a survey of your visitors. Find out if they were able to locate what they were looking for. Ask how their experience with your payment gateway went. Question how their contact with customer service was. One simple way to do this is to create a survey using Survey Monkey at http://www.surveymonkey.com. They offer some simple and free survey tools. Just load up your questions and post link on your site. (To get best results, you’ll want to offer a gift or chance to register in a drawing to thank visitors for taking time to participate.)
Ask a few people who have never been to your site to take it for a test drive. Make sure these folks know they should give their honest opinions. Sugarcoating problems might boost your ego, but it certainly won’t boost your sales.
By taking a little time to give due attention to how your visitors make their way to your site and what happens once they arrive, you’ll stand a much better shot at increasing your profits. While it may take a while to gather information you need, this short-term sacrifice will reap some hefty long-term benefits.
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane