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To develop a good writing style you should read as much as possible and practice writing. Really study pieces as you read them and ask yourself what about it appeals to you, or doesn't appeal to you. You can learn a lot by studying writings of others that appeal to you.
Another way to really connect with your readers is to share stories and details about your personal life. Yes, being personal is tough and a lot of people feel funny about it or fear rejection by doing so. But to really connect with your subscribers you need to share and let them see that you really are human and have problems, wants and needs. Some of best ezines I read share personal anecdotes on a regular basis and I look forward to these tidbits on a regular basis. There are some ezines I subscribe to where I actually know names of writer's dog or spouse. Even though I've never met them, they are real to me.
Next time you sit down to write your newsletter, try to let your personality show through. By perfecting your style, you will attract readers who look forward to each and every issue - and loyal subscribers for life.
Remember, keep it simple, be yourself.....and most importantly "Don't Bore Me! Give Your Ezine Personality!"
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