Continued from page 1
When people get to your web site, or ask for further information, it is because they are interested. This is case where "more is better". The more information you can give them, greater chances you have of making a sale.
A very common mistake is to confuse "tease" with "education stage". If web site gives little or no information, it is in effect just another "tease". You can't expect people to buy if you do this. You must provide solid information on how they will benefit from your offer. Others mix up "education" stage with "tease", and try to give too much information in their ad. Neither approach will produce good results.
The final stage in this process is referred to as "close", or "call for action". This is where you give person a reason for becoming your customer. This can take various forms, but every good ad campaign has one.
All of these elements from "tease" to "close" must be in place if you hope to be successful in your internet marketing. Miss anyone one of them and you will join ranks of "also rans".
If your ad doesn't produce, examine each of three stages to see if it would get you to buy. Have a disinterested person look at your sales effort. Sometimes you might get so close to process, you can't honestly evaluate what you're trying to accomplish.
You must of course get ad space that is reasonably targeted to your potential market. The ad for your product should appear in places that your target market will visit. Don't forget that it might take 5 to 7 exposures to your ad before someone bites. Don't be discouraged if immediate results are not forthcoming.
Above all, don't blame messenger - that is simply a copout. They did their part by making space available and disseminating it to their subscribers - did you do yours?
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com