Don't Blame the Messenger

Written by Bob Osgoodby

Continued from page 1

When people get to your web site, or ask for further information, it is because they are interested. This isrepparttar case where "more is better". The more information you can give them,repparttar 101220 greaterrepparttar 101221 chances you have of making a sale.

A very common mistake is to confuserepparttar 101222 "tease" withrepparttar 101223 "education stage". Ifrepparttar 101224 web site gives little or no information, it is in effect just another "tease". You can't expect people to buy if you do this. You must provide solid information on how they will benefit from your offer. Others mix uprepparttar 101225 "education" stage withrepparttar 101226 "tease", and try to give too much information in their ad. Neither approach will produce good results.

The final stage in this process is referred to asrepparttar 101227 "close", orrepparttar 101228 "call for action". This is where you giverepparttar 101229 person a reason for becoming your customer. This can take various forms, but every good ad campaign has one.

All of these elements fromrepparttar 101230 "tease" torepparttar 101231 "close" must be in place if you hope to be successful in your internet marketing. Miss anyone one of them and you will joinrepparttar 101232 ranks ofrepparttar 101233 "also rans".

If your ad doesn't produce, examine each ofrepparttar 101234 three stages to see if it would get you to buy. Have a disinterested person look at your sales effort. Sometimes you might get so close torepparttar 101235 process, you can't honestly evaluate what you're trying to accomplish.

You must of course get ad space that is reasonably targeted to your potential market. The ad for your product should appear in places that your target market will visit. Don't forget that it might take 5 to 7 exposures to your ad before someone bites. Don't be discouraged if immediate results are not forthcoming.

Above all, don't blamerepparttar 101236 messenger - that is simply a copout. They did their part by makingrepparttar 101237 space available and disseminating it to their subscribers - did you do yours?

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit

Banner Ads

Written by Bob Osgoodby

Continued from page 1

The Internet is constantly evolving with new technology and functionality, butrepparttar banner will continue to have value. One tool however, cannot berepparttar 101219 only advertising vehicle. A lot of people are loading their sites with animation and music. Many times it takes so long to load, that people simply click away. This is a case where a simple banner might be more effective. Any advertising program cannot stand onrepparttar 101220 merits of only one method.

While banner ads have their place, unless they are on other web sites they won't generate any traffic to your web site. Inrepparttar 101221 online arena, ezine advertising continues to be one ofrepparttar 101222 strongest methods of reaching large numbers. A coordinated program of web ads and ezine ads is still probably your best bet.

Are banner ads passe'? As far as building traffic, I feel they have passed their prime. Proponents of banner ads however will claim you will get large numbers of hits to your site, and this is true. But hits are not sales and should not be your primary concern.

Everything you do in your advertising program should be geared toward doing business. If you think about it, even with an aggressive banner ad campaign that points people to your web site, other than banner ads which then point them someplace else, what will they see when they get there? Most people today are not willing to place them on their home page as they distract fromrepparttar 101223 primary purpose ofrepparttar 101224 site.

One ofrepparttar 101225 strongest use of banners is to help brand your product, and build your company name identification. While it is true that traffic to your web site is important, when they get thererepparttar 101226 sole purpose at that point should be to closerepparttar 101227 sale. Anything that dilutes that should be avoided.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit

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