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Recently, I noticed
same IP number clicking on my ad over and over again--often many times within just a few minutes. I did some basic detective work and discovered it was actually a competitor of mine devouring my pay-per-click dollars. I approached him with my findings and threatened him with law enforcement intervention, if he didn't cease and desist. He denied any involvement, of course. But I haven't had any problems with that individual since.
So, how did I find out who
culprit was? Easy.
When checking your log files, if you notice a lot of clicks from one IP address, you can trace its origin by visiting
American Registry of Internet Numbers. By feeding
IP address into their "Whois" search, they will tell you who has been assigned that IP address, and whether it's an actual IP or another business entity.
Should
IP address not be assigned to
Americas, you can verify RIPE Network Coordination Center for all Russian, European, and Middle Eastern registries, or
Asia Pacific Network Information Center. There are only three such sites, so you should be able to track
source.
However, if someone is using sophisticated software to generate clicks on your ad, it will probably be impossible for you to trace
IP address yourself. For example, according to alleged Google extortionist, Michael Bradley, "Holland Engine software was originaly written to allow spammers to conceal their orginating IP address from mailservers and to keep it from apearing in e-mail headers.
Holland Engine is
core of LincolnSX,
most powerful mass-emailing software, running at rates of 5 million e- mails per day per machine. Holland Engine will actually tunnel through
internet and connect to
desired IP address from, not your IP but rather from another,
one at
end of
tunnel."
In conclusion, if you choose to use pay-per-click search engines to advertise, watch your log files closely and report improprieties immediately.
Also, don't put all of your eggs into one basket, by depending solely on pay-per-click advertising. Utilize a variety of ways to attract traffic to your website, such as ezines, newsletters, writing articles, offline advertising, etc.

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
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