Don't Be a Reciprocal Linking Turkey!

Written by Mike Banks Valentine

Continued from page 1

When will this linking insanity end?

Following is my reasoned - and decidedly calmer than I am now - email response to him.

Dear Gary,

This link generation scheme is standard for reciprocal link software. The value of "Reciprocal links" is far lower thanrepparttar value ofrepparttar 119348 ONE WAY links you already have from that press release distribution andrepparttar 119349 posting ofrepparttar 119350 press release on your site which, byrepparttar 119351 way, includes linking instructions atrepparttar 119352 bottom ofrepparttar 119353 relevant pages.

I've written an article call "Linking Psychosis is Treatable" which discussesrepparttar 119354 foolishness of links pointing all overrepparttar 119355 web.

It doesn't address reciprocal linking so much asrepparttar 119356 insanity with which webmasters persue them. Your press release has ALREADY generated a huge number of inbound ONE WAY links that will increaserepparttar 119357 visibility and rank of both Kinsey Film Review and Intrinsa© Testosterone Patch pages.

Doingrepparttar 119358 reciprocal page will initially LOWER your rank because it is RECIPROCAL. There is a concept called "Authority Site" that search engines use where ONE WAY inbound links are ranked VERY highly and reciprocal links are devalued BECAUSE of software like that being promoted by link-crazy folks not willing to dorepparttar 119359 hard work of generatingrepparttar 119360 more valuable one-way links.

The search engines know aboutrepparttar 119361 software available from linking fanatics and DEVALUE pages that use it. Ultimately it can increase your visibility, sometimes, overrepparttar 119362 long run, but it just isn't that helpful in most cases.

I've taken a hard line about this and get a lot of flack about it from those without SEO experience or knowledge. But smart professional SEO's agree that reciprocal linking schemes - AND ESPECIALLY SOFTWARE GENERATED PAGES - are not worth much in search engine rank. The search engines are reducingrepparttar 119363 importance of those type of pages daily because it is too easy and too commonly used by scores of webmasters looking for an easy ranking.

I have written inrepparttar 119364 past that "Reciprocal Linking is Dead!" in which I outline my linking policy and encourage all reciprocal links requests to submit articles to be used on my site and that I'll link to them throughrepparttar 119365 resource box of their articles - IF I decide to publish them - but that I just don't do reciprocal linking - period. I don't even require them to link to me, but I point out that I have over a hundred fifty articles on my web site available for use on their site if they use my resource box, provide author credit and link to me through my resource box.

That's my story and I'm sticking with it. ;-) No matter how unpopular it makes me with software vendors selling programs or link fanatic webmasters looking for extra income and easy solutions.

Don't be a linking turkey! Happy Thanksgiving!

Here's some free link popularity software Experience with SEO client Dr. Gary Schubach, of and is used with his permission.

Simple ideas on link exchange that could mean millions for your online business.

Written by Anti Spam League

Continued from page 1

The more you increaserepparttar link popularity of your web site,repparttar 119347 prospect of staying at higher search engine position for a longer period of time becomes more likely. Your web site will be listed in repparttar 119348 search engine results if a keyword or phrase related to your web site theme is submitted.

Cost-effective Promotion

If you want to promote your web site on a limited budget, link exchange isrepparttar 119349 best option. Link exchange can save a lot of money that you otherwise would have spent on other means of on and offline advertising.

Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity onrepparttar 119350 web. It represents an incremental step inrepparttar 119351 formation of a lasting web presence for your business, allowing you to build an infrastructure to generate ongoing traffic at a low cost. As more of your competitors enterrepparttar 119352 market onrepparttar 119353 internet increasingrepparttar 119354 cost for ad space, this process becomes an increasingly important part ofrepparttar 119355 business model for acquiring customers overrepparttar 119356 internet.

Responsible Marketing

In today’s ultra competitive world of online marketing, it is increasing harder to reach your target audience at a relative low cost, while staying withinrepparttar 119357 guidelines ofrepparttar 119358 present laws. This is why organizations such asrepparttar 119359 Anti Spam League promote responsible ways of marketing like link exchange. The Anti Spam League has been created to fight abuse onrepparttar 119360 internet, but also to educate website owners onrepparttar 119361 responsible aspects of online marketing. To learn more visit

The purpose of the Anti SPAM League is to help consumers and business owners reduce the amount of SPAM they receive. In addition, our Anti SPAM organization believes that educating site owners in the area of SPAM prevention and ways to successfully and responsibly market their sites, is key in making a difference.

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