All of these methods are, in one form or another, lead generation strategies. You are buying customers, and bottom line for everyone of them is cost per qualified lead. And that¡¦s how you decide how to spend your promotional dollar. When you approach an advertising agency, you must already know how much want to spend on that marketing channel. While they may give you good advice on how to spend your money in their channel, they will not consider alternatives which may be better for your business. It is also essential to consider whether selected channel is capable of generating qualified leads at a reasonable price. For example, if your product is upmarket, generating leads from budget market is of no value to you. And there is also false economy in choosing low rating media which often generate no leads at all!

Whichever marketing channel you choose, it is absolutely essential you measure results from each promotion. Over a period of time, you will learn which ones work best for you. However, this can be a lengthy experience. Using a marketing consultant can greatly reduce painful and often costly learning curve, and can save you many thousands of dollars in your marketing costs, and even more importantly, in opportunity cost of lost time.

This is most important rule to protect your account!

Other financial services follow a policy similar to PayPal.

People may report to financial services unusual emails. The more they know about such incidents, better they can track them in order to find out some patterns about abusers.

If people feel uneasy about their accounts, they can check them through web browser. They should type in manually website address of financial service into their browser. They can check matters there safely. But they never may type their confidential information in a form that has been sent by email!

It’s recommendable to change password of electronic accounts from time to time.

By way: I do not use my email address of Pay Pal Account in any public statements. I use different email addresses there.

The origin of word Phishing

The new internet term Phishing origins probably from word Fishing. Phishing has been extracted from word combination “password harvesting fishing”.

Further background information

More background information about actual kinds of abuse is available at website http://www.scambusters.org It’s worthwhile to have a look what is going on in world wide web.