Is it difficult to create another “Google”? No. Is it difficult to imagine “Overture” instead of PPC Search Engine? No, billion times "no". What you need is time, wit and imagination. If you don’t have something of mentioned, then ask someone who has. Tell you truth, I have very small vocabulary, so for my next project I will search Webster, Latin dictionary or try to ask friends about some useful ideas on that subject. Just make sure your domain wouldn’t be translated as something stupid on language of country you are planning to work with. Can it be even easier?

3. Third point. How to check what you domain name is worth? Imagine that your business has reached a billion dollar status, you have a corporate skyscraper with an extremely big corporate flag 100-by-100 meters wide (3,000-3,000 feet wide) that is hanging on very top of your building with name of your business on it. So does name that you have imagined suit that corporate flag of a billion dollar corporation?

The domains like Amazon.com, Overture.com, Google.com, eBay.com or even GoDaddy.com are perfect examples of what direction you should move. My-Cool-PPC-Search-Engine.com or BestOnlineBooks.com are worst examples of domain names you can ever imagine.

Answer another question. Does your domain leave some “taste” in minds of your visitors, or it is “just another one” name? Does your domain as well as WS transfer any hidden or obvious message or is it “flat” and simple as a log? Remember: your branding policy of WS and Domain name should provoke emotions, thought, curiosity or desire. PayPerClickSearchEngne.com is pay per click search engine. I know that, you know that, what next? Overture.com tries to make your subconscious imagination work. It has unique abstract inner meaning. Wake me up in middle of night and I will tell you that Overture is best PPCSE, despite fact that Overture’s meaning has very slight connection to what a PPCSEs really are.

4. The domain name you choose shouldn’t offend your auditory and be liked by You. In other words, try to avoid “angels” in dealing with public and make your name you are proud of. The last notice is very important. Everything that is connected with your company even including look of PC you are working on should arouse positive and pleasant emotions only. You should be proud of your own business like majority of Americans are proud of The United States.

Well, like I said, your business goes same way it is called. Are you fond of your name? I hope you are.

Put simply a quality, short, memorable domain will always lead to an increase in sales.

Nobody knows this better that large corporations who have spend millions on solid brandable domain names. In one famous example venture capitalists in California paid $7.5 million to acquire Business.com. Even forsalebyowner.com fetched $835,000.

A little off topic but still interesting, is Ex-marine Darryl Pollock who registered domain IraqiFreedom.com and has received offers into thousands (Note: He has been qouted saying that if he were contacted by pentagon he would 'completely cooperate with them.')

Crazy isn't? But big business knows that these domains are worth because that domain will bring in sales for years and years to come. They can build it, promote it, brand it and it will work for them forever. Even two word, hyphenated domains are grabbing some pretty prices, checkout these recent Afternic and Ebay sales:

Internetbank.com $92,800 E-Privacy.com $35,080 eloans.net $6,060 Ez-HomeLoans.com $4,725 venture-capital.net $14,510 officetravel.com $2,625 qalaxycafe.com $1,890

When you are marketing your site, business, product, service, you must be seen, heard and remembered by your audience. Consumers are bombarded with messages all day every where they travel. You must stand out and most cost effective way to do this is logical domain branding.

So what domains are memorable and what makes a domain brandable?

Find out and see examples in Part 2 of our special domain branding articles series.

Get Part 2 now, by sending a blank email to mailto:10336@QuickPayPro.com?subject=63