Domain Naming for Prosperity

Written by Pavel Lenshin

Continued from page 1

Is it difficult to create another “Google”? No. Is it difficult to imagine “Overture” instead of PPC Search Engine? No, billion times "no". What you need is time, wit and imagination. If you don’t have something ofrepparttar mentioned, then ask someone who has. Tell yourepparttar 108295 truth, I have very small vocabulary, so for my next project I will search Webster, Latin dictionary or try to ask friends about some useful ideas on that subject. Just make sure your domain wouldn’t be translated as something stupid onrepparttar 108296 language ofrepparttar 108297 country you are planning to work with. Can it be even easier?

3. Third point. How to check what you domain name is worth? Imagine that your business has reached a billion dollar status, you have a corporate skyscraper with an extremely big corporate flag 100-by-100 meters wide (3,000-3,000 feet wide) that is hanging onrepparttar 108298 very top of your building withrepparttar 108299 name of your business on it. So doesrepparttar 108300 name that you have imagined suit that corporate flag of a billion dollar corporation?

The domains like,,, or even are perfect examples of what direction you should move. or arerepparttar 108301 worst examples ofrepparttar 108302 domain names you can ever imagine.

Answer another question. Does your domain leave some “taste” inrepparttar 108303 minds of your visitors, or it is “just another one” name? Does your domain as well as WS transfer any hidden or obvious message or is it “flat” and simple as a log? Remember: your branding policy ofrepparttar 108304 WS and Domain name should provoke emotions, thought, curiosity or desire. is pay per click search engine. I know that, you know that, what next? tries to make your subconscious imagination work. It has unique abstract inner meaning. Wake me up inrepparttar 108305 middle ofrepparttar 108306 night and I will tell you that Overture isrepparttar 108307 best PPCSE, despiterepparttar 108308 fact that Overture’s meaning has very slight connection to what a PPCSEs really are.

4. The domain name you choose shouldn’t offend your auditory and be liked by You. In other words, try to avoid “angels” in dealing with public and make your name you are proud of. The last notice is very important. Everything that is connected with your company even includingrepparttar 108309 look of PC you are working on should arouse positive and pleasant emotions only. You should be proud of your own business likerepparttar 108310 majority of Americans are proud of The United States.

Well, like I said, your business goesrepparttar 108311 same way it is called. Are you fond of your name? I hope you are.

Pavel Lenshin is publisher and web-designer, who offers: + Powerful package on how to run Private Info Business + Free subscription to the unique NET Business Magazine + Free Optimization Report of your Website

"New Trend Shows Domain Branding More Important Than Ever Before."

Written by Wayne Ford

Continued from page 1

Put simply a quality, short, memorable domain will always lead to an increase in sales.

Nobody knows this better that large corporations who have spend millions on solid brandable domain names. In one famous example venture capitalists in California paid $7.5 million to acquire Even fetched $835,000.

A little off topic but still interesting, is Ex-marine Darryl Pollock who registeredrepparttar domain and has received offers intorepparttar 108294 thousands (Note: He has been qouted saying that if he were contacted byrepparttar 108295 pentagon he would 'completely cooperate with them.')

Crazy isn't? But big business knows that these domains are worth because that domain will bring in sales for years and years to come. They can build it, promote it, brand it and it will work for them forever. Even two word, hyphenated domains are grabbing some pretty prices, checkout these recent Afternic and Ebay sales: $92,800 $35,080 $6,060 $4,725 $14,510 $2,625 $1,890

When you are marketing your site, business, product, service, you must be seen, heard and remembered by your audience. Consumers are bombarded with messages all day every where they travel. You must stand out andrepparttar 108296 most cost effective way to do this is logical domain branding.

So what domains are memorable and what makes a domain brandable?

Find out and see examples in Part 2 of our special domain branding articles series.

Get Part 2 now, by sending a blank email to

Wayne Ford is the owner of, a leading supplier of daily expired and soon-to-expire domain lists. He also has just released a new 2-tier affiliate program that pays up to 75% on a whole library of internet marketing products and services. Join free at

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