There are many reputable resellers on web that are not approved by ICANN but are simply organizations and individuals associated with a registrar that are allowed to sell domain names on their own. Whether you purchase your domain name through a registrar or a reseller, always find a reputable source for your domain name.

If a registrar or reseller does not maintain an active database, you might find yourself on rare occasions paying for a name that is already registered. If you ever receive such as note from your registrar, or reseller, contact them immediately using an online form or via phone. Make sure notice is legitimate otherwise, you might be victim of a domain name scam. If it is true, your registrar should immediately make a correction, preferably at their expense.

This integrity of a registrar or reseller's database of available names should be maintained at all times.

Sets up conflict resolution policies to prevent domain name theft and copyright (brand name) infringements. ICANN has setup and is always revising its dispute resolution policy so that web users can have fair access to any domain name while protecting sanctity of commercial trademarks. You can get any name you want as long as it is not trademarked by another person or organization.

It is always in your best interest to get familiar with ICANN website as well as its rules and policies. To build a successful online presence is a long term proposition. If you fail to do your due diligence upfront, it can have serious repercussions later on due to lost time, web traffic, money and possible loss of a domain name.

Once registered privately, all personal information is hidden. A WHOIS search will reveal name and address of third party company that is holding private registration.

Private registration may not be as big a concern for companies. However, it can be very useful to individuals who desire to keep their personal and private information (address and telephone number) exactly that, personal and private.

Is it worth it to register privately? The answer to that question depends on how much you value your own privacy. For some, registering privately is no big deal. For others, who already have had problems with hackers, spammers and like, a private domain registration offers them additional security. At very least, it is helpful to know that this option does exist. Not all domain registrars offer this service, but it is growing in popularity.