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I followed impressions and clicks for next few days and sure enough, action had it been graphed, would have looked like a huge peak, rising very high and then falling like a rock in just a matter of a few days. Until that day I had never realized a domain name could react to news. Here is how it played out.
Date Domain Impressions Earnings 02-25-05 XboxStars.com 1 $00.00 02-26-05 XboxStars.com 1 $00.00 02-27-05 XboxStars.com 4 $00.00 02-28-05 XboxStars.com 1 $00.00 03-01-05 XboxStars.com 261 $97.77 03-02-05 XboxStars.com 483 $30.33 03-03-05 XboxStars.com 404 $28.15 03-04-05 XboxStars.com 569 $22.05 03-05-05 XboxStars.com 2 $01.22 03-06-05 XboxStars.com 4 $00.00 03-07-05 XboxStars.com 4 $00.00 (as of 03-07-05 9:00 am)
I had noticed some domain names had ups and downs before, but never associated that with potential news affecting domain name. One especially, but with not so pronounced activity, I did a cursory check on, and found out name is related to football. Although initially name Insidend.com didn’t sound related to a sport I guess “inside” and “end” could be construed as being related to inside linebacker and end zone, defensive end, or tight end, etc. That’s a far stretch, but then again football is an extremely popular sport and is often in news during football season. Whether or not football is affecting this particular domain remains to be seen, but now I’ll be on lookout for such possibilities when I register new domain names or see huge changes in activity on any of my domain names.
I had better do some follow up research on other domain names that seem to have a lot of fluctuating activity. Take a hint from my experience. If you have any domain names that could be subject to reaction to news events you may be able to plan a strategy to capitalize on certain events depending on circumstances. This could be especially profitable if you are selling something on a website with such a name.
Charles is a computer programmer and developer turned web entrepreneur. He has written software for many major U.S. Corporations as well as written and sold his own software. He is currently developing a soon to be published website for his many domain names and another on top-rated eZines. Charles can be reached via the contact form at www.z-cashflow.com or his sister’s www.KLTGallery.com.