*Don't use hyphens

Unless a word or phrase has a natural hyphen, such as "real-time" or "soda-pop" leave it out. They are harder to remember, and you will lose visitors who either forget, or don't know about hyphen in address.

*Don't misspell

The spelling and structure of your name should be clear. If visitor has heard of your site through word-of-mouth, they will most likely type in incorrect address if you misspell your domain. For example, www.UltimateEntrepreneursGuide.com is obvious, while www.UltimateEntrepreneurzGuide.com is not. Replacing "s" with a "z" at end of a word is fine if you are a pop band, but if you do it in a domain name you'll only end up losing most of your visitors to your competition with correct spelling.

*Be memorable

This is crucial. If people can't easily remember your domain name, you won't get kind of traffic you need to be really successful. Keep your potential visitors in mind, and try to put yourself in their shoes when choosing a domain. Write down as many names as you can think of, and one by one ask yourself, "Would I remember this domain name if I heard it on street?" When you can answer "yes" you've found your domain name.

Registering your domain name is quick and easy. The entire process usually only takes about 10 minutes once you've found an available name.

Your name is your brand, so choose it wisely. The right domain name could mean difference between success and failure.

Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED

Now that they've been to your website, trick is to keep them coming back. That's why you MUST have an opt-in mailing list. With your own opt-in list, you can substantially boost your sales by using sequential autoresponders to follow-up with potential customers. A sequential autoresponder sends a pre-written email, on a pre-set day, to anyone who opts-in to your subscriber list. You set how many emails to send, and how many days apart to send them, and autoresponder takes care of rest.

Research indicates that it often takes up to eight exposures to an offer (or more!) before a person will act. The more someone sees your offer, more they start to trust you. By continually and automatically following up with your leads, you can increase your sales by up to 400%!

You can get an excellent autoresponder at: http://www.getresponse.com/index/45706

With GetResponse, there are no other links in your emails except yours, so there's nothing to distract your customer away from your offer. You also get unlimited follow-up emails, so you can send as many as you want for months or even years!

Remember, your subscriber list is your life-blood in marketing. They are loyal ones who trust you and want to see what you have to offer. Treat them well, and don't take advantage by over-emailing them. You don't want to become a pest.

If you want to make money online, you have to get people to your website, and once you get them there, you have to get them to join your mailing list. The only way to do that is through constant promotion. Test your ads and track results and you'll be able to generate steadily flowing sales! That is key to internet success!

Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED