Check your sales letter. Do you sound confident in it? Are words you’re choosing stating that you’re very sure about what you’re doing? Do you show that you’re authority on subject, and that to pass on offer would be crazy? Of course, you might not say that, but your sales letter should reflect it.

Write your sales letter like product is already sold, you’re just explaining what they’re about to get. For instance, use phrases like “You’re about to learn all marketing secrets”, or “You are also going to learn”. Just keep in mind that customer is already sold.

That’s not to say that you don’t want to write your sales letter in traditional sense of selling a prospect. But you want to sprinkle it with phrases that assume anyone would make purchase after seeing benefits they’ll receive.

Another phrase to use is something like “You can’t afford not to purchase.” It shows confidence that reader has to make purchase or results could be disastrous.

Remember though, that customers still need to feel in control of their decision. Using phrases like “You are going to buy” sound threatening. By crafting a letter that shows confidence, but doesn’t demand customer to buy, you’ve got a powerful sales tool that will work for you over and over again. It’s a thin line, but with practice you will soon master it.

Confidence is to carry assumption that reader of letter will buy. You know it, and soon they’ll know it. I find that by having this assumption when writing a sales letter I convey confidence in my product. It works; you just have to try it.

As an example, take a look at this article. Sentences are short and punchy. Some aren’t proper. But they get point across and make it very easy to read.

6) USE HEADINGS: You need to have one that hooks your reader in beginning to lead them in. Then, to keep them hooked, you should break up your copy with a few subheadings that set hook even deeper to keep them reading.

7) UNDERLINE AND BOLD: Use this on words and phrases you want to jump out. But don’t overdo. The principal quickly becomes diluted with overuse and none of it will be read if it’s splattered everywhere.

8) EDUCATE YOUR CUSTOMER: If you can teach your readers something then they’ll believe you to be an expert. And if you can lead them to that, then chances are they’ll buy. We all want to learn from experts.

9) GIVE THE READER AN ORDER: Don’t leave choices to reader. If you do, they might choose to click away from your site. So, use phrases like “Click Here”, “Order Now”, or “Go Here”.

10) USE YOUR P.S.: Your P.S. will get read. Trust me. And way to make it work for you is to restate your offer in a different light. That way, if your heading grabbed them, restate and added benefits of your P.S. can tighten your hold and force them to read rest of your sales letter.