Capitalizing each ‘major’ word in headline grabs readers attention. However do not capitalize every word. Do not capitalize words such as ‘a’, ‘the’, ‘of’, ‘to’, ‘on’, ‘in’ and ‘an’ unless they are first word of headline. It’s just not necessary.

Take a look at ‘headline’ above for point 3. The words ‘the’, ‘of’ and ‘in’ are not capitalized. Let’s see what this headline would look like if they were:

Capitalize The First Letter Of Each Major Word In The Headline

It just does not impress as much. There is no distinction between words. The ‘major’ words do not stand out as much.

However, in headline under point 3 following groups of words stand out more because they are separated by not so important words:

Capitalize

First Letter

Each Major Word

Headline

4. Use powerful words

“Grab” is a powerful word. So is “Free”. Even “Powerful” is a powerful word for that matter. Try and have at least 1 and maybe 2 powerful words in your headline. These powerful words will draw in readers attention and prompt them to keep reading.

Use these 4 techniques to help you write better headlines. Get headline wrong and there is no use writing article, ezine ad or sales letter.

Get headline right and you are half way to making sale or obtaining a new ezine subscriber.

Physical Characteristics: Name (It must fit. Don't call a 98 pound weakling Thor, unless it's some kind of nickname), appearance, age, voice (sexy, gravely, lisp), annoying or unusual habits (knuckle cracking, nail biting, pencil chewing. I wrote a fictional piece called "One Per Customer," and when main character gets upset, he likes to throw his heavy glass paperweight through office wall. He's a cop, and his office looks like it's made of Swiss Cheese.), wardrobe.

Mental Attributes: Personality, how they relate to their relatives, their intelligence and schooling, fears, wants, goals, dreams, priorities, drives, skeletons in their closets.

Environment: Where they live (house, trailer, apartment, condo), it's condition (new, old, dirty), how it's decorated (salvation army, creative on a budget, antique, fashionable), their job (politician, crook (if there's a difference), manual laborer, computer work), sports, hobbies, friends, enemies, pets (I have a pet wind-up goldfish in a jar of water. Low maintenance and high neglect threshold.), relationships (single, married, divorced, widowed, dating, kids).

As I said earlier, it depends on your personality and your writing style. I often don't do much of a character development because I like to see how my characters grow, and I like to be surprised by my characters and stories as I write them. Because of this I sometime have to go back and make changes in paragraphs, or chapters, but surprises are worth it.

So experiment and find out what you feel comfortable with. You can change it whenever you like. Above all, find a way to write that you enjoy. That's what it's all about.

Have Fun, Jeff