Does Your Web Site Beat The Clock?

Written by Paula Morrow

Continued from page 1

5) Break it up with bullets. For those readers who are into skimming, organizing your most important points in bullet form helps to communicaterepparttar benefits FAST.

Put your most important points atrepparttar 108183 top, in caserepparttar 108184 person doesn't make it torepparttar 108185 bottom. And there's no rule that says you're only allowed one bullet list - put one close torepparttar 108186 top ofrepparttar 108187 letter, and perhaps another towardsrepparttar 108188 bottom.

Test, and keep whatever converts best.

6) Use benefits over features. Always. They don't care thatrepparttar 108189 refrigerator has a big vegetable bin or automatic icemaker. They want to know that it keeps their vegetables from drying out, and their beer/lemonade refreshingly cold on a hot summer's day.

7) Write in your own voice. We're not talking 'Masterpiece Theatre' here. Formality is out; friendly is in. And I give you permission to start your sentences with 'And' (note how this sentence started!) and 'Because.' When writing forrepparttar 108190 real world, write like you speak.

8) How long are your paragraphs? If longer than 2-4 lines, break them up. And keep sentences short - even 2-4 words are ok. Like this. Short, quick 'eye bites' communicate faster when you're racing againstrepparttar 108191 clock.

9) Focus on one product/service per sales letter. Period. No exceptions.

10) And, finally, watchrepparttar 108192 grand, sweeping statements. Using 'Earn $1 Million In Two Days While You Sleep!' won't help build your credibility. Or conversion level.

If you incorporate these ideas into your sales letter, you're bound to beatrepparttar 108193 clock and begin building a better conversion rate.

==================================================== Paula Morrow heads She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is now read in 12 countries. Subscribe and receive 5 BONUS ebooks! ====================================================

Paula Morrow is webmaster of and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.

Don't Write Like You Think...Write Like You Talk

Written by Paula Morrow

Continued from page 1

One warning: Just beware of how you use repparttar variations of your-you're; their-they're-there; and when to use it's or its. If you're not sure how to use them, choose other words to make your point.

Feel free to lean heavily onrepparttar 108182 action verbs (jump, run..) and descriptive adjectives. Just don't go overboard...there's a fine line between genuine enthusiasm and hype.

Write in brief paragraphs, to keep your readers engaged, like in a conversation, and moving rapidly downrepparttar 108183 page.

Need more ideas to get started? Tryrepparttar 108184 following:

*Tape-record a conversation. Describe your product/services to your friend, your spouse, your pet. Any audience that you feel comfortable with, so that your words flow and your enthusiasm takes over.

Then, play it back. You'll soon pick up on your own unique presentation style. Now, convert that into words.

*Create punch throughrepparttar 108185 careful use of capital letters. You can use initial caps (Capitalize The First Letter Of Each Word), or USE ALL CAPITAL LETTERS. Use this last sparingly, since online, capital letters = shouting.

*Translate physical expressions into words. Rememberrepparttar 108186 above example of Bob Gatchel, and his trademark . You could also use or ;-) for a , or .

* If you talk dramatically, use ellipses (...) for dramatic effect

* State your message, then say it again in a different way. You never say something exactlyrepparttar 108187 same, twice, in conversation. So restate your offer a number of times - you never know which version will connect with your audience.

*To make an aside comment, use parentheses (like this)

There are a number of ways to inject your personality into your words. Think about it, loosen up, and make that personal connection.

Through necessity, you have to communicate through a machine...but there's no need to write like one too!

Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks!

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