What is main benefit(s) your prospects and customers get from doing business with you rather than competition?

Are your prices cheapest? Is your selection largest? Do you offer a unique technology? Do you cater to a special niche market? Do you offer free assistance others can't?

If you can't think of at least one main benefit you'd better work on building one into your business. Not only is it crucial to your success, it's only way to slow down those speed surfers -- by simply telling them THEIR benefit as soon as they arrive.

So were you able to come up with at least one solid benefit? Good for you. Now put it into action. First put main benefit or benefits of doing business with you into a sentence.

Need an example? Here's my sentence...

Visitors to bizweb2000 receive high quality online marketing assistance (with no fluff!) from a guy who has been making his living from Internet since 1996.

As you can see from that sentence, best benefits I can offer to my website visitors are:

- quality, no-nonsense help - my experience as a full-time web marketer

You'll see this message prominently displayed at my home page. No, not in those exact words, but through a more powerful method of delivery -- from mouths of my customers. This is my slow down sign -- and it works.

I invite you, scratch that, I CHALLENGE you to come up with your own "slow down sign" at your website. Spend a day if necessary. If you have trouble coming up with anything, contact some of your best customers and ask them why they do business with you. You may find that their feedback provides all stopping power your home page needs!

Assume for a moment you are marketing an ebook compiler and competition is fierce. Here are a few things you might consider in expanding. Note many are meant only as traffic generators.

* Add a free newsletter. Talk of future of ebooks and what can be done do with them right now. Keep it brief, light and chatty. (I don't recall seeing a newsletter offered on any site visited, but I may have missed a couple.)

* Build site content to provide valuable information to those interested in writing and selling ebooks. The topic list is endless, but it includes tips for finding good information, collecting it in a pleasing way, and selling it. Search engines will list such pages.

* If you can generate enough traffic, consider a bulletin board, chat, or forum.

* Offer free ebooks produced with your compiler, contributed by those using it.

* Provide a sales platform for those wanting to sell their ebook. Take a cut for doing so. Or make a deal with Dan Sherman . He's got a dandy order fulfillment plan in place.

* Offer free compiles to non-profit organizations. Seek to draw their members into your site as potential individual customers.

* Offer supporting services such as editing, formatting for a compile, and actually compiling finished book.

* Be alert to any new idea a competitor implements. Modify as needed and use it yourself.

* Check out handhelds. You may be able to sell devices and books created for them.

* Buy out one of your competitors and market that product along side yours.

Enough Already

The above can be extended virtually without end. Such a list can be created for any single product site. So go for it.

Include every possible notion that comes to mind, no matter how far out. You're not going to buy out Microsoft, but consider buying out a competitor. Hey, it's a possibility, if you notice one who doesn't seem to be keeping up.

What Now?

Even while seeking to add to your list, order all by priority from top to bottom. The first item on list should be one that will produce maximum revenue with least effort.

So long as every notion on your list enhances your position and benefits your target, it's a good idea. Implement each, one at a time as possible. And always remain alert for further ideas.

With appropriate list and solid implementation, you may just find you have conquered your niche.