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What is main benefit(s) your prospects and customers get from doing business with you rather than competition?
Are your prices cheapest? Is your selection largest? Do you offer a unique technology? Do you cater to a special niche market? Do you offer free assistance others can't?
If you can't think of at least one main benefit you'd better work on building one into your business. Not only is it crucial to your success, it's only way to slow down those speed surfers -- by simply telling them THEIR benefit as soon as they arrive.
So were you able to come up with at least one solid benefit? Good for you. Now put it into action. First put main benefit or benefits of doing business with you into a sentence.
Need an example? Here's my sentence...
Visitors to bizweb2000 receive high quality online marketing assistance (with no fluff!) from a guy who has been making his living from Internet since 1996.
As you can see from that sentence, best benefits I can offer to my website visitors are:
- quality, no-nonsense help - my experience as a full-time web marketer
You'll see this message prominently displayed at my home page. No, not in those exact words, but through a more powerful method of delivery -- from mouths of my customers. This is my slow down sign -- and it works.
I invite you, scratch that, I CHALLENGE you to come up with your own "slow down sign" at your website. Spend a day if necessary. If you have trouble coming up with anything, contact some of your best customers and ask them why they do business with you. You may find that their feedback provides all stopping power your home page needs!
Tip by Jim Daniels of JDD Publishing. Did you find this tip helpful? There's plenty more like this at Jim's site: www.bizweb2000.com For Free Weekly Online Marketing Help, get Jim's BizWeb E-Gazette... Mailto:firstname.lastname@example.org or visit http://www.bizweb2000.com