Continued from page 1
* It encourages "pull" marketing where customers come looking for you, rather than
more costly "push" marketing where you go looking for customers.
Step # 4 - To Be An Affiliate Or Not To Be ------------------------------------------
The content rich website is top of your marketing funnel. A mechanism for pulling in highly targeted visitors who have expressed an interest in your product or service.
This builds trust, but little hard cash.
New marketers are often concerned about what to sell, real money comes from "Back End " products.
* The first and easier option is to research and join good affiliate programs. These not only pay good money for hard work, but they provide high quality, good value back end products.
An excellent example of such a program can be found at http://shmyl.com/bgz
A good affiliate program, such as http://shmyl.com/bgz, not only provides you with products, they also provide web templates and sites for you to use immediately.
You can be marketing in time it takes to sign up !
* The second more difficult option, but one which offers you more flexibility and control, is to create your own products.
Until end of March 2004 we are offering a FREE e-book at our website to show you how to create your own info products in less than two hours.
(If you read this article after March 2004, contact us and we will send a copy of e-book to you.)
If you choose do it yourself option, you will need to build a professional product web page, per product, along with all merchant facilities such as credit card processing required to make site operational.
Visit http://www.iprobuilder.com/14127 for easiest currently available point and click, "No HTML Required", professional web site building and hosting program.
Step #5 - Get The Sale ----------------------
Whichever option you choose, you need excellent copywriting to market your products and services.
Even if you use Market Centric research, do not fall into trap of thinking that your market will buy whatever you show them on your product sales page.
The copy must be compelling and drive prospects to take action you want i.e. buy from you.
Copywriting is an art almost anyone can learn. However, if you feel your skills are not yet good enough then pay for a copywriter to do work.
Good copy can sell almost anything. Bad copy cannot sell best product in your chosen business line.
Step #6 - Mind Set ------------------
From discussions with other marketers, many people get to step 5 ready to sell products, typically 6 to 9 months after setting up business.
Frustration begins when sales fail to materialise and your cash flow is more out than in !
Be prepared, pre-plan and you will avoid this frustration because :
* Your business Sales Plan will indicate a realistic timeframe and level of sales.
* Your SWOT analysis will have prepared you for business issues as well as opportunities.
The planning you carried out up front is your insurance against frustration, and disappointment. It is also an excellent yardstick by which you can measure your progress.
This focuses your mind and effort on attaining small successes which build up over time into major career successes.
This is why it is critical to go through planning and research stages in fine detail, realistically and objectively.
------------------------------------------------------------ Conclusion
Use this outline blueprint to create your own detailed business road map and put success in your own safe hands. Guaranteed.
------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. -----------------------------------------------------------
Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
