Whenever you write a newsletter, “So What?” should always be at forefront of your mind. Every statement you make has to pass “so what” test, or your newsletter simply won’t be maximizing its potential with your readers.

To look at another example: certainly you could tell your reader that eBay sells many different products and services, but this would suggest very little unless you told reader that this means that people with exactly their kind of business now have access to an entire new realm of opportunity by selling goods and services to whole world through online auctions, that are easy to access. Simply telling reader that a business has done something is much less interesting than knowing how to take advantage of that fact in order to increase business and profits. If you’ve managed to make reader think about how he/she can improve his/her life through what is written, your newsletter has passed “so what?” test and it is getting message across. Now, if you happen to be selling a service that has to do with helping business owners with online auctions, newsletter has worked just like advertising, while creating a trusting relationship with your reader and inspiring your reader to take action. Since company they trust for online auction advice is yours, as you’ve been providing them with all of their information, they will naturally be inclined to ask you for help first!

The “so what?” test is most simple and effective method to ascertain whether or not your e-newsletter or e-zine is doing all that it can with your potential customers. Why not take advantage of every second of your time with your customer’s attention and ask yourself this simple question to make your newsletter work for you?

Robert Moment, Author and Business Coach. Author of bestselling e-books “27 Powerful Networking, Branding, and Prospecting Tactics for Your Business” and “The Truth About Winning Federal Contracts”.

So to continue, after I am done with my calling and have entered all my information in Access. I use Microsoft Word to send out my follow-up letters. Some sellers I just send my thank you for speaking with me, here’s my card letter. Others I want to be more specific with and will send my these are ways we work with you letter, and so on. For you PFYS students, these letters and emails are in LP manual.

After I have completed my follow-up correspondence off-line I want to be sure to have this information in my Group Mail program for follow up on line. For example, I have groups set up for various follow-up emails that I send out based on off-line letters sent.

So get on Internet, find some FSBOs, call and send out those all important follow up letters, and be sure to personalize them.

Copyright 2003 DeFiore Enterprises