Find accommodation in Wherever by clicking on Wherever map or active links. You will then see holiday rental apartments, villas and townhouses in stunning Wherever accommodation.

Let's suppose someone walked into your travel agency and asked for help. You would most likely ask what they were looking for. They would reply, "Holiday rentals in Wherever. What can you show me?" Would you honestly take off on spiel above? Can you see yourself talking to a real client face-to-face and saying, "We offer Wherever holiday rentals in Wherever and can find you many apartments, villas, and houses in Wherever"? I don't think so.

Tips for Writing In Natural Language

1) Vary your keywords/phrases. For example, if a keyphrase you particularly want to target is "14k gold jewelry" consider also using keyphrases like "14k gold watches" or "gold wedding bands" or others along those lines. This will give you a variety of phrases within your copy.

2) Read it out loud. When you read your copy out loud you'll get a better sense of whether it sounds unnatural. If you wouldn't say, "We make 14k gold jewelry and have made 14k gold jewelry for 10 years. If you need 14k gold jewelry just view our catalog" out loud, then don't put it in your copy, either.

3) Break up keyphrases. As searchers get more knowledgeable about finding what they want in engines, they use longer and longer search queries some of which just don't make any sense. For instance, I recently had to use phrase "real estate Pittsburg downtown" when writing a page of SEO copy. Since this search string was not easily worked in as that exact phrase, I broke it up. One sentence I used it in said: "When looking for commercial real estate in Pittsburg check downtown listings first for exceptional locations and prices." The words are still in same order with minor breaks in between. When you can't use a phrase "as is" this is a very viable alternative.

Keep in mind direction search engine optimization is taking. The closer you can get to writing in natural language, better off you'll be. It only makes sense to create a site now that will last through long haul. Especially when that site will have a better chance of favorably appealing to engines and your visitors.

Each little copywriting ‘word boat’ is saturated with an invisible (to you but not your readers), almost DNA like substance which betrays who you really are to everyone who reads what you write.

Eek! Kinda scarey…

So putting your best food forward for business doesn’t mean covering up nasty bits and hoping folks won’t find them. Their ’sixth sense’ tells them to avoid you or do business with you because ’substance’ leaks out from little boats to alert them to who real you is, whether you like it or not.

Rather, you fix what’s wrong in your business, align who and what you are with an honest decent direction and let that saturate all your future messages as you roll out your campaigns to win world. Then your transparency will win you friends and business… you become attractive.

Never forget when your words drop through someones letter box, email box or arrive through ether on a telephone wire folks instantly know deep in their gut whether you’re ‘real deal’ or not.

You can’t hide it - when you wrote your copy or launched into your sales pitch you filled your ‘little boat’ with who you really are, your own unique DNA … probably without even knowing it.

Think about your copywriting this way; yes you’ve got to grab attention, give other person what they want, see things from their perspective, give them benefits up front etc but when it comes to your USP and what makes YOU special, make sure your entire message is drenched in your unique, niche tailored, custom fitted, perfectly targeted USP… but it must be done with absolute honesty or they will know, they just will.

I remember years ago working for a photocopying company - I was best in whole company at getting appointments yet useless at selling them if I went on an appointment; why? Because although I’d admitted it to no one including myself at time - I hated photocopiers (they are so boring) and people could instantly tell that when I spoke about them.

On other hand I loved getting appointments for company (I secretly hoped boss would send other ‘good reps’ on calls) and that’s why I did so well at setting them, people were instantly turned on by my words down phone to them because I was passionate about lead generation.

My boats were full to to top with unique ‘Dave Alston-ness!’ and people loved it so they set appointments with me.

You also need to be special, unique, different for someone to do business with you these days because folks can so easily go somewhere else at click of a mouse - align your business with who you really should be.

Ensure every word you say, or write is filled to brim with right spirit and true integrity and allow ’sea’ to carry each ‘little boat’ directly into every single heart you target. You’ll be amazed at what happens.

Make no mistake, in these increasingly impersonal and troubled times people value enriching business ‘partnerships’ they can rely on and will give them their business. But you’ll only get them by targeting heart… and they’ll only let you in if they can instantly sense they can trust you.

People want to know you care - they’ll sense it instantly; good or bad, when your ‘word ship’ arrives whether you want them to or not. So why not examine all your words verbal and written from how your small business answers phone, your voice mails, your sales letters, autoresponder messages, right through to your web site content? Replace defective words with heart to heart communication instead.

Check if your communications really are brimming with good stuff you want others to see in your business when they get word from you. Don’t send them containers full of refuse with your good companies name on it without even realising it. The world’s got too much of it already… spam. Send out a little fleet of ‘word ships’ filled with gold to make peoples lives better instead.

That’s just one tiny copywriting secret I’ve gleaned so far from Indian Mystics. Keep your eyes peeled for next article it’s ‘The Indian Rope Trick’.