Does Your Business Need a Newsletter?

Written by Steve Dimeck

Continued from page 1

How often would you want to send it out?

That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. You can do it once per week, twice a month or once a month.

More often, and your subscribers may unsubscribe or routinely delete your messages. Less often, and you're allowing your competitionrepparttar chance to win over your potential customers.

What works for you depends a lot on what you are selling, what information you can give to them, how often your subscribers will want to hear from you, etc. But most importantly, your time availability. How soon can you getrepparttar 143373 newsletter ready?

The newsletter is an excellent integrity builder. It builds you as an expert inrepparttar 143374 field.

More than 90% ofrepparttar 143375 people will not buy from yourepparttar 143376 first time they see your ad. They will want to get to know you and see if they can trust you. Only then will they consider buying from you. If you don't have a newsletter, how else are you going to buildrepparttar 143377 trust with your visitors?

Your newsletter will prove to your subscribers that you or your business is not a "fly by night." You're serious in what you're doing and you mean business. They will begin to trust you and slowly but surely become your valuable long-term subscribers and buyers.

What's your subscription ratio? With other words, how many people are subscribing to your newsletter every month vs. how many are unsubscribing?

When you see more people unsubscribing from your newsletter in one month than people subscribing, you're either doing something that they don't like or you're not providing quality information.

The way you treat your subscribers will berepparttar 143378 same way they treat you. You treat them with respect, they will return same respect back to you. You give them value, they give you value. You take care of them, they take care of you.

You give them crap, boy oh boy. They will give you 10 times more crap back to you. It takes a long time to buildrepparttar 143379 credibility andrepparttar 143380 trust, but you can lose it all in one simple e-mail.

I saw it with my eyes when one supper-affiliate tried to take advantage of his subscribers by trying to profit from them while delivering sad news. Hundreds of them unsubscribed in one day and many of them sent him nasty e-mails back.

He was a topic of nasty conversations in many forums.

The quality ofrepparttar 143381 content in your newsletter isrepparttar 143382 other determining factor ofrepparttar 143383 ratio betweenrepparttar 143384 people subscribing in one month vs.repparttar 143385 people unsubscribing. What is quality, you might ask?

Quality content is useful content. It addresses a need or solves a problem. So, ask yourself what problems or needs your subscribers have, and use that as a starting point for developing quality content.

But, don't be too constrained. People have a need to laugh, learn, get informed, and so on. For example, typically useful content might: save time or money, entertain, inform or educate.

A good rule of thumb would be to providerepparttar 143386 information that will be useful to your subscribers. Only, don't stop at "good enough." After you're done writing your newsletter, read it yourself.

If you getrepparttar 143387 "WOW!" feeling, your subscribers will too. If you getrepparttar 143388 "WHATEVER" feeling, guess what? We're all humans. We all think alike. Your subscribers will see you as "whatever" person too.

How do you balance your content with promotions?

More promotions and less content, your newsletter loses in value. Onrepparttar 143389 other hand, if you,repparttar 143390 publisher, don't benefit too, then you're just being charitable with your time (byrepparttar 143391 way, that's a perfectly valid reason to be publishing).

So, it's a bit of a riddle - how to produce content that readers are interested in, and atrepparttar 143392 same time ensure you get a (financial) benefit too. A good guideline is to keep it at around 80% content and 20% promotions.

When a reader finds himself or herself coming close to a purchase decision, who will he or she turn to? He or she will turn to a credible and trustworthy source of relevant advice and information. And that's you my friend!

Your newsletter deserves time and attention - it isrepparttar 143393 voice of you and your business and will help you build relationships with your customers (and potential customers) in a way that no other tool can.

Steve Dimeck. Author and Publisher. To receive more quality articles such as the one you've just read, sign up for Steve's [TSM] Bulletin at: - and receive a free ebook. [TSM] Bulletin - free Internet Marketing newsletter that you can't be without.

Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter

Written by Ladan Lashkari

Continued from page 1

#4. Welcome New Employees

You might have new employees joining your company. Extending a warm welcome message to them makes them work more passionately and with more energy.

#5. Answer Frequently Asked Questions

Your employees might ask you some certain questions frequently. You can save a lot of time by answering them in your employee newsletter.

#6. Deal with Common Complaints

#7. Capture Employee Ideas

You can use surveys in your employee newsletter to capture their ideas. Your employees may have creative ideas that will help you increase your profits (e.g. how to improve your products or customer service).

Ladan Lashkari is a respected Internet marketing expert, and the owner of where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.

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