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Fear can be very debilitating to
business person, especially in
finance area. If you are fearful of financial disaster you may head toward it instead of taking
risks necessary to become successful. You need to focus on what you want for your business, to be ready for
challenges that will come your way, and then do whatever it takes to make it work.
Five, instead of looking at
recession as an excuse, see it as a time of opportunity. Economic down turns sometimes will open up different opportunities for your business. During these times, people need and want value for their money. Instead of replacing an item, they will repair it. During this time, you may be able to buy equipment or inventory for less. Think ahead. Remember, business growth tends to be erratic with growth spurts and setbacks. You need to believe in what you are doing. You are in business for
long run so learn to deal with
ups and downs. Realize that you will prevail in
long run, since your product or service has value and appeal.
Six, you also need to look ahead by staying on top of changes. Keep in touch with innovations in technology and how they effect your business. Don’t purchase something because it is
latest and greatest, if you don’t need it. However, if a piece of equipment or certain marketing methods will help you reach your goals, save you time or help you run your business better, invest in it.
Seven, be aware that political or social changes that can make a difference, too. They can mean that your whole market is changing. Read everything you can get your hands on, stay tuned in to all
media and don’t forget to be aware of what your competition is doing. You need to keep asking yourself,” How can I cash in on this new trend?” and “What do I have to do to catch up?”
And last but not least, realize that there are going to be certain areas of your business you are better at than others. Let’s say you manufacture and sell cassette holders. You are great at selling them, but not very good with
manufacturing end. Once you find what you can do better than any one else, keep doing it. You’ll not only stay in business through tough times, you’ll stay ahead.
Copyright 2003 DeFiore Enterprises

Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com