Does Your Advertising Make You the Obvious Choice to Do Business With?

Written by Brett Curry

Continued from page 1

So what is your USP? Are yourepparttar fastest in your industry? Do you offer a level of service and expertise that your competitors can’t touch? Does your product do what other products can’t? If so, SAY IT! And communicate it clearly. Your USP should berepparttar 145644 focal point for your brochure.

2.Are you showing or telling? I’m from Missourirepparttar 145645 “Show-me” state. I guess we are a group of “we’ll believe it when we see it” types. But I don’t think this attitude is limited to Missouri, every consumer everywhere would rather see that your product or service will deliver rather than just hearing you talk about it. So how can you effectively SHOW how your product or service works inrepparttar 145646 confines of a brochure? There are several ways: 1. Testimonials. Good ones show exactly how your product or services have impacted a real person’s life. 2. Charts, graphs, and comparison. If you can save people money create an easy to read chart or graph that shows how much you’ll save them. If you outperformrepparttar 145647 competition show that in a comparison of some type. Show you product in use if possible. Showing is always more powerful and more persuasive than telling…

3.Are you speakingrepparttar 145648 customer’s language or your own? Most brochures read more like a brag report or likerepparttar 145649 CEO patting him or herself onrepparttar 145650 back rather than offering valuable info torepparttar 145651 prospect. Your brochure should be focused on your customer and his or her needs – not just your company. Yes, you want to show that you have won awards and what not, but you have to go beyond just mentioning your accomplishments and show how you can enrich your customer’s lives.

4.Are your speaking in specific or general terms? People are leery of generalities, but more trusting of specifics. If you say you will save people “a ton of money” that is significantly less powerful than saying that on average your customers save 25% or $100 when they start using your product or service. If you say you arerepparttar 145652 fastest – quantify how much faster you are and tell your customer why it should be important to them. Specifics are rich with meaning and are powerful…generalities are worthless. Anyone can say that they arerepparttar 145653 best. Only a few companies can giverepparttar 145654 proper specifics to prove it.

Here’s your assignment: take your brochure or ads and compare it to your competition’s brochures or ads. Now, try to imagine what your reaction would be if you had no previous knowledge of you company, your competitor’s companies, or your industry. Would any ofrepparttar 145655 brochures cause you to say “wow – I would be a fool not to do business with THAT company?”

My guess is that none will even come close. If your brochure is under performing then go to work onrepparttar 145656 four things mentioned above.

Don’t let your brochure widenrepparttar 145657 confidence gap – span that gap. That’s whererepparttar 145658 money is…onrepparttar 145659 other side ofrepparttar 145660 confidence gap.

Brett Curry is a Professional Marketing Consultant and Marketing Director for is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. This article may be reproduced provided that the above bio is listed with the article.

"No sales? Your web traffic is not the problem!"

Written by John Iacovakis

Continued from page 1

Your landing (or home) page should not be overwhelming and confusing for a new website visitor:

- If he has no idea why he is there or what to do next, he won't take time to figure it out. - Offer something of value for free. - Do not list features but benefits. -Your web site should grabrepparttar attention of your visitors. Use headlines, bullets, bright colours etc. - Does your web page look professional? If your web page is poorly designed you will not succeed at turning visitors into customers or subscribers. - Make your page fast loading. - If I have no enticement to sign up or to order, I’ll just read some stuff for a few seconds and leave. - Have only one specific offer at your landing page.

I have spent years running my own business and helping other businesses. It’s alwaysrepparttar 145460 same little things that makerepparttar 145461 difference.

Most small businesses onrepparttar 145462 Internet do not succeed because they do not know much about running a business online.

Think about it. People go to school for years and companies have large marketing departments because marketing and advertising is not a simple task.

Basically you have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

John Iacovakis is an Internet consultant and has over 10 years of marketing experience. He is the owner of CreativeNet Online Advertising

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