Does Google Hire "Mad Scientists?"

Written by Jim Edwards

Continued from page 1

Log on to and clickrepparttar "Google Suggest" link (currently third link fromrepparttar 137557 top onrepparttar 137558 left side ofrepparttar 137559 page).

This link takes you to a search page where, as you type in your keyword phrase, Google will make additional suggestions on related search terms you should consider.

Other gizmos inrepparttar 137560 Google "lab" include: Google Maps. Google Desktop, and Google Scholar.

** Recent Graduates From The "Lab" **

Some recent graduates ofrepparttar 137561 Google Lab include:

"Web Alerts" - Log on to to receive an email notification any time a new web page or news article entersrepparttar 137562 Google database containing a search phrase you specify.

This provides an excellent means to quickly find new sites that mention anything from your favorite movie star to use of a trademarked product name you want to monitor.

"Search By Location" - Log on to to find local businesses and other interesting information based on geography.

A search on "printing" in "norge, va" immediately brought uprepparttar 137563 Printwell printer I use, and a search for "mexican" in "lightfoot, va" turned up my favorite Mexican restaurant.

Also, a search for "museum" in "williamsburg, va" turned up some very interesting places I didn't know existed, even though we live in a tourist town.

I actually doubt that Google hires mad scientists, but byrepparttar 137564 looks of allrepparttar 137565 projects they have going, it's safe to say they hire extremely creative people who like to pushrepparttar 137566 boundaries of technology.

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... Click Here to Turn Words Into Traffic

The Evolution of Google AdSense

Written by S. Housley

Continued from page 1

The Progression of Google Google has come a long way in understandingrepparttar needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, makingrepparttar 137537 ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - Podcasting Tools - . RSS Network -

Online Reports Google recently took a huge step forward, providing publishersrepparttar 137538 ability to track their earnings based on webmaster-defined channels. Recent improvements torepparttar 137539 Google AdSense reporting have resulted in webmasters havingrepparttar 137540 capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now haverepparttar 137541 ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performingrepparttar 137542 best.

Reporting is real-time, allowing webmasters to quickly assessrepparttar 137543 effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realizerepparttar 137544 benefits associated with having their ads served on targeted websites, increasingrepparttar 137545 likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed Google still does not reveal what percentage ofrepparttar 137546 advertising revenue earned is paid torepparttar 137547 webmaster servingrepparttar 137548 ads, but they have made strides related to disclosure, recently liftingrepparttar 137549 ban preventing webmasters from disclosingrepparttar 137550 amount they earn through serving Google ads.

About the Author: Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.

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