Log on to http://labs.google.com and click "Google Suggest" link (currently third link from top on left side of page).

This link takes you to a search page where, as you type in your keyword phrase, Google will make additional suggestions on related search terms you should consider.

Other gizmos in Google "lab" include: Google Maps. Google Desktop, and Google Scholar.

** Recent Graduates From The "Lab" **

Some recent graduates of Google Lab include:

"Web Alerts" - Log on to http://www.google.com/alerts to receive an email notification any time a new web page or news article enters Google database containing a search phrase you specify.

This provides an excellent means to quickly find new sites that mention anything from your favorite movie star to use of a trademarked product name you want to monitor.

"Search By Location" - Log on to http://local.google.com to find local businesses and other interesting information based on geography.

A search on "printing" in "norge, va" immediately brought up Printwell printer I use, and a search for "mexican" in "lightfoot, va" turned up my favorite Mexican restaurant.

Also, a search for "museum" in "williamsburg, va" turned up some very interesting places I didn't know existed, even though we live in a tourist town.

I actually doubt that Google hires mad scientists, but by looks of all projects they have going, it's safe to say they hire extremely creative people who like to push boundaries of technology.

The Progression of Google Google has come a long way in understanding needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - http://www.investing-partners.com Podcasting Tools - http://www.podcasting-tools.com . RSS Network - http://www.rss-network.com

Online Reports Google recently took a huge step forward, providing publishers ability to track their earnings based on webmaster-defined channels. Recent improvements to Google AdSense reporting have resulted in webmasters having capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing best.

Reporting is real-time, allowing webmasters to quickly assess effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realize benefits associated with having their ads served on targeted websites, increasing likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed Google still does not reveal what percentage of advertising revenue earned is paid to webmaster serving ads, but they have made strides related to disclosure, recently lifting ban preventing webmasters from disclosing amount they earn through serving Google ads.