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=> Not making
time to learn
necessary tools and software programs critical to supporting your online endeavor. I have experienced those who resist recommendations in regard to
type of software and information gathering tools that will make them more efficient and effective in lieu of not having to experience
learning curve that comes with new software and applications.
Issues that are solely related to how to use your browser and e-mail software unnecessarily frustrate many online because they do not take
time to learn - causing time to be wasted. As with all software, (and even your computer itself), each has HELP tabs that will answer your questions; many including tutorials. If tutorials are not included in
software, they are on
manufacturer's Web site.
Taking
time to master your online tools will help determine your level of success while at
same time minimize your frustration. This includes taking
time to learn how to use your computer - your main online tool!
=> Not making
time to investigate whether your products/services are even desired or priced competitively. This is where knowing even if there is a demand for your product or service in
first place is crucial! An "idea" no matter how good it sounds, simply cannot be implemented successfully unless time is taken to investigate if that idea is in fact viable and profitable.
I can't tell you how many potential entrepreneurs still believe that their "idea", which is not based in any reality of business due diligence, will make them rich by putting up a Web site developed by just anybody – or worse yet – themselves having no design or development experience.
An idea is only a start. You then need to take
time to come up with a plan, investigate all your options, and choose your partners wisely. Lack of these efforts doom your enterprise to failure even before you start or your Web site is launched.
=> Not making
time to utilize and implement
full range of skills you need to succeed. I always ensure I literally hand over my 10 years of experience about what each site owner has within their control and must embrace to ensure their Web site is effective and meets their goals. The majority of activities only take your time - not money.
It is almost as though many forget
interactivity part of this gig – nothing happens unless you make it happen. Those who took
time to implement these recommendations are reaping
results while others question what
problem is.
=> Not making
time to truly understand your market's demographics and have your Web site cater to those needs. Your site needs to cater to your visitor's needs. What you "want", "think", "feel" of course is important - it is your site. That said however, many times site owners will override recommendations in lieu of "it's my site and that's what I want" - again based on no real-world business point of view or experience with technology.
Many don't want to take
time to understand why recommendations are made by reading
resources and statistics provided. What you want is irrelevant when compared to what your prospective site visitors need. Don't take
time to determine your site visitor's needs, and what you will want will be to shutdown due to lack of results.
=> Not making
time to learn about
reality, limitations and culture of what
Web actually is. Some online insist on trying to make
Web what they wanted it to be (or were willing to deal with). Some actually choose to believe that they have
choice to not do
necessary such as ongoing marketing activities, growing your site with valuable and useful information, answering e-mail promptly and professionally just to note a few examples.
Such issues really are neither an option nor choice for you to do or not do if your are seriously committed to your project's health. These are
matters that need to be addressed and time taken to be worked at to succeed.
=> Site owner was unwilling to admit
existence of "Internet Time" and was inflexible and uncomfortable playing in a field that is always in flux and consistently changing. The only thing consistent with technology is there is no consistency. There is no predictability ability!
Lack of time to learn new things, keep up with forming trends is tough for everyone involved. Not a single person participating in technology will tell you that
constant change is not frustrating, aggravating and sometimes down right irritating! But that is part of
game. It is what it is. And you need to make
time to keep up or time will march on without you.
For any business or entrepreneur currently online or still thinking about getting online your key will be those that you partner with, then, making
time to following their recommendations. Making
time to implement proven successful methodologies - not
hype.
Making
time to form educated decisions based on real-world business practices. Not on emotions or egos, not on whether you want to or not. Not whether you "feel", based on little to no experience with technology, that issues important to your success can some how be minimized down to someone's opinion you can choose to ignore because you may not like it,
costs or
effort required.
Take
time to find your guru, consultant, and technology partner and ensure they have a proven track record of partnering with their clients for
long term. Then, hang on their every word and take
time to follow their recommendations. Don't challenge them with every instance of conflicting or different information. Look at
source of
"information" first to determine even if it worth questioning!
If you took
time to do your due diligence in choosing your technology partner it is that other "noise" that should be second-guessed. Realize that whom you chose, as well as your ability to form long term, mutually respectful business relationships over time, from hosting to development to marketing, will literally determine how successful your program will be. This is business and success takes time – time to do. Time only you can allocate based on your desire and commitment to your goals.
