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3. When you stop paying for a PPC submission, your listing disappears and so does
traffic.
PPCs can be an effective short-term solution for gaining exposure and driving immediate traffic to your Web site while you wait for full indexing, but it can become expensive if you use it as a long-term solution.
How Do Search Engines Work?:
Search engines compile their databases with aid of spiders (a.k.a. robots). These search engine spiders crawl Internet from link to link, identifying Web pages. Once search engine spiders find a Web site, they index content on those pages, making URLs available to Internet users. In turn, owners of Web sites submit their URLs to search engines for crawling and, ultimately, inclusion in their databases. This is known as search engine submission.
When you use search engines to find something on Internet, you're basically asking search engine to scan its database and match your keywords and phrases with content of URLs they have on file at that time. Spiders regularly return to URLs they index to look for changes. When changes occur, index is updated to reflect new information.
What Are The Pros And Cons Of Search Engines?
Pro: With vast wealth of information available on Internet, search engines are most effective and efficient way to find information based on your specific search requests.
Con: Because search engines index mass quantities of data, you are likely to get irrelevant responses to your search requests.
Are Search Engines All The Same?
Search results vary from search engine to search engine in terms of size, speed and content. The results will also vary based on ranking criteria search engines use. If you aren't getting results you need, try a different search engine. While results may not be wildly different, you may get a few search results from one search engine that you didn't from another.
How Do Search Engines Rank Web Pages?
When ranking Web pages, search engines follow specific criteria, which may vary from one search engine to another. Naturally, they want to generate most popular (or relevant) pages at top of their list. Search engines will look at keywords and phrases, content, HTML meta tags and link popularity -- just to name a few -- to determine value of Web page.
As Submit Today’s copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including Monster.com. She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today is a leading search engine optimization, submission and ranking company located in Naples, Florida.
