Do you know enough about your customers?

Written by Wynn Wilder


Continued from page 1

One important area that will need to be defined is; will you be dealing with individuals or businesses? Who is your product truly geared toward?

Individuals When defining your individual customers it is best to answerrepparttar following questions in as much details as possible.

1.What isrepparttar 120441 sex of your customer? Are they male or female? 2.What isrepparttar 120442 average age range of your customer? 13-22? 22-32? 3.Isrepparttar 120443 product aimed at a younger customer but bought by an older customer? 4.Isrepparttar 120444 product aimed at an older customer but bought by a younger one? 5.What is their average income level? Less than 14,000 a year? More than 15,000 a year? 6.Is there a specific career or aptituderepparttar 120445 product relates to? (i.e. is it aimed atrepparttar 120446 medical profession, legal profession, etc.) 7.What other interests could this demographic group possibly have? Do you have other products that might be relevant?

Businesses When definingrepparttar 120447 possible business customers, similar questions come into play.

1.What isrepparttar 120448 industry you will be selling to? 2.Is there a specific sales level? 3.Who arerepparttar 120449 top names in that industry? Locally? Nationally? World Wide? 4.What would be relevant data inrepparttar 120450 industry? 5.What else do you know aboutrepparttar 120451 businesses you will be selling to?

Geographic Profile Thanks torepparttar 120452 Internet all businesses can now reachrepparttar 120453 world and not just their backyard. This can sometimes make geographic profiling hard. It also makes it very important. Remember that Chevy sold very few Novas in Spanish speaking counties because no va means “no go” – quite an unintended message. Unintended messages can pop up rather easily if you do not define your geographic sales area. What does it take to define your geographic sales area? Let’s start withrepparttar 120454 basics.

1.Where are your customers located? Will they be in your backyard – within your town, county, or state? Will they be in your country? Or will they be worldwide? 2.How many customers are there in your market? Are you marketing to a specific group or does your product have mass appeal? 3.What isrepparttar 120455 dollar value ofrepparttar 120456 sales that occur in your market each year? Is it possible to makerepparttar 120457 income necessary for your lifestyle?

Other Considerations Basic demographics can often be fun and interesting, because you learn more about your product, your customers andrepparttar 120458 way your customers think and perceive your product. Sometimesrepparttar 120459 basics are enough to increase your sales potential and yet, there are times thatrepparttar 120460 basics provide to little information. The possibility of customers worldwide createsrepparttar 120461 need for more information. Will there be shipping and handling issues? Language, communication, issues? Cultural differences? What will someone else see that we don’t?

Demographics are very important when it comes to site design. We no longer live inrepparttar 120462 age where our backyard is truly our backyard, and even when we design a site for our local area,repparttar 120463 world hasrepparttar 120464 option to view it. “One small step for man, one giant leap for mankind” didn’t start with Neil Armstrong onrepparttar 120465 moon, it really started onrepparttar 120466 Internet.

Wynn Wilder is a Website Psychologist and owner of Critical Thinking (http://www.thinkingcritically.net)


Diffusion of Responsibility

Written by Wynn Wilder


Continued from page 1

The customer is no longer responsible forrepparttar success or failure of a business. In a communityrepparttar 120440 responsibility to purchase at local stores is stronger. It is, after all,repparttar 120441 company you may work for or may need to work for inrepparttar 120442 future. The success or failure of your community is important and thus, you feel responsible for it.

Online there are Millions of “stores” and even more shoppers. They are not all within your community. Sorepparttar 120443 responsibility of keeping them alive is shared with millions or billions of other shoppers. The more shoppers,repparttar 120444 smallerrepparttar 120445 chance for action, andrepparttar 120446 more important it becomes to berepparttar 120447 BEST.

Creating your own website can save you money, inrepparttar 120448 beginning, but then you look like millions of other websites created by amateurs. It takes more to succeed online then just a website. A second rate website makes it even harder. Potential customers already imagine that millions of others are purchasing from you, don’t add a bad web design torepparttar 120449 equation.

Doing it yourself is great for building a deck onrepparttar 120450 back of your house, but it is an exercise in futility when it comes to a business website. Remember people already think everyone else is buying from you, give them a good reason to stick around and become one ofrepparttar 120451 buyers.

Wynn Wilder is a Website Psychologist and owner of Critical Thinking.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use