But, Pakistan is an under develop country, there are 35% Pakistani’s that are living below poverty line, Availability of Clean water, High Standard Education, Pollution are big concerns for Pakistan consumers.

•White collar person in Pakistani society can not buy a bottle of mineral water for its supper unless it is in his economical range. •Virtual University could not be successful if it had a same fee criteria as that of others institutions. •People would not use CNG cars if it was expansive.

Conclusion:

From Pakistani consumers’ point of view, I have come to conclusion that any marketing strategy, regardless of how beneficent it can be for betterment of human life, cannot appeal Pakistani customers, unless it is economical. ---------------------------------------

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