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As businesses adopt RSS and consumers experiment with feeds, popularity of RSS will grow. Ultimately, consumers are driving force behind technology. The convenience of RSS and increased popularity will set a precedent for consumer expectations. Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.
The big consumer benefit to RSS is that consumers opt-in to content of interest, totally controlling flow of information they receive. If quality of content in feed declines, users simply remove feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.
Consumer expectation will drive businesses that are slow to adopt. Ultimately, RSS will be a standard, like email addresses and websites are now a "must" for businesses. RSS feeds will join their ranks.
Unlike blogs, businesses can easily justify RSS feeds, as they will be increasing customer and corporate communication. RSS will create new revenue channels. RSS has potential to help companies develop strong relationships with consumers and create brand loyalty. RSS Feeds will draw existing customers and prospective clients, translating to a new or renewed income stream. Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.