Continued from page 1
The lack of a simple personal name on
product may create unnecessary questions in customer's mind. This creates doubt. Just as quickly as all of that a sale has been lost because customer wasn't confident enough to click on sales link.
On other hand, John Smith has been really internet savvy. He has proudly used his own name to build up a business reputation, and as that reputation has grown, his mere name on product has been worth thousands in actual advertising dollars that he didn't have to spend. Because a certain percentage of people already knew { because of targeted traffic drawn to his website } that John Smith is a good guy, and his name on a product is an endorsement they can trust.
Psssst... here's a secret. John Smith had $15.00 dollars in his bank account and was unemployed when he began his internet business. But instead of hiding behind some anonymous web page, John Smith made wise decision that his name was an asset, and he was going to use it to his advantage. --- Afterall, he had nothing to lose.
What a great idea!
Never forget that there are millions of websites online competing with yours. And most market segments or niches are very competitive. Your name and your face is one ingredient that can separate your site from pack. An ingredient that is priceless, always recognizable, and costs you nothing!
We are social creatures and internet can be horribly impersonal at times. A little face on your website may be difference between a customer purchasing a product from you with confidence, or from someone else a few domains up internet road.
That's it! You thought you just wanted to be an anonymous owner of websites. Now you have a chance to be a famous internet personality.
If only you'll take chance.
[ author's note: there is no actual individual named John Smith who has produced an e-book entitled "John Smith's Valuable Internet Marketing Essays." His identity was created for purposes of illuminating particular lessons of this article ]
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Resource Box: R.M. Blackledge is owner of TheWorkAtHomeBlog.Com. Additional articles and important, up-to-date home business news and information is available almost daily at following url: http://theworkathomeblog.com/index.html contact: http://theworkathomeblog.com/contact.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
R.M. Blackledge is the owner of The Work-At-Home Blog and the publisher of numerous work at home and self-help articles.
