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In a similar way, if you touch someone in a specific way when they are feeling sad, for example, you squeeze their shoulder or put an arm around them at a funeral, touching them later in same way will reawaken those feelings of sadness. So be careful about what sorts of emotions you are associating to your touch, words or face.
How does this apply to gifts?
A gift is by its nature an anchor. Every time recipient looks at gift, they will remember occasion when they received it, especially if they experienced strong emotions at time.
So you can help guarantee that your gift will be a strong ongoing anchor if you make sure that you create a truly memorable experience Ė such as an extremely romantic evening - when you present gift.
A woman will always remember following a trail of rose petals in her loverís apartment to find necklace he purchased for her birthday.
A man will always remember being presented with his own personal star by a lover dressed only in a star-patterned bra and g-string. Itís also important to consider opposite effect.
Never give a gift by way of apology. You donít want to create negative anchors by giving gifts after an argument.
If you give your wife a diamond ring to apologize for fact that she caught you cheating with your secretary, ring will always remind her of your infidelity.
If you give your husband a new watch to apologize for crashing his BMW, heíll remember your transgression every time he checks time.
Even if those memories don't make it to conscious awareness, they're lurking just under surface. It makes better sense to allow them to fade away, instead of attaching them to physical objects like gifts. Keep things simple. A genuine apology is all thatís required after an argument. Save gifts for positive occasions.
© Marguerite Bonneville Marguerite Bonneville is a Master Practitioner of Neuro-Linguistic Programming (NLP) whose passion is publishing information online. She is a contributing writer at http://www.romantic-gift-ideas-online.com, a resource site dedicated to helping visitors find the perfect romantic gift.