Do You Play Hit and Miss With Your Marketing?

Written by Denise Hall


Continued from page 1

Successful marketers userepparttar "warm 'em up first and makerepparttar 120184 sale later" approach. They implement many strategies to drive traffic to their website, but ifrepparttar 120185 visitors are leaving without buying anything, they make one final effort to hang on to them for future sales. And 90% ofrepparttar 120186 time it works!

So what is it that they do? Capture their visitors names and e-mail addresses! They offer them something of value for free in exchange for their information.

Offer your visitors a free report or a subscription to your ezine. They're now a "warm" market for your product, and once they get to know and trust you they'll become your customers.

When you run ads usingrepparttar 120187 "hit and miss" approach you have just *one* chance to sell your product to each person who clicks on your link. If they don't buy right then, you've lost them forever. But when you "warm up" your prospects first you have a better chance of making sales.

So start warming 'em up, already! :~)



Denise Hall is the owner of Home Business on a Budget.com, specializing in free and low-cost tools and resources for all your home business needs. Subscribe to her weekly newsletter for informative articles, resources and fun. http://www.home-business-on-a-budget.com/subscribe.htm

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Arrogant Overture Placing Greed Ahead Of Their Customers Needs

Written by Dean Phillips


Continued from page 1

That'srepparttar kind independence and power you give yourself, when you're not totally dependent on any one entity. Find alternative ways to attract traffic to your website. Here are a few suggestions:

Ezines, newsletters, forums, online magazines, sponsor listings on other websites, exchanging links.

Here are a few offline suggestions:

Magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.

Here's whatrepparttar 120183 writer of another e-mail I received had to say:

"Wow! What a pleasure to read your article, Googles Trap, DMOZ's Nap, And Yahoo!'s Crap. Boy, I've been complaining about this type of scenario for at least a year. I will also include Overture withrepparttar 120184 terrible trio. Overture has recently, withrepparttar 120185 long standing pay per click program, decided that all your keyword phrases will be broad matched. The reason they gave was that it was too time consuming forrepparttar 120186 user to manage their listings. Well, they forgot to mention that they will also receive more money because ofrepparttar 120187 change.

Also, they say that you can enter words in quotations or negative words against your keyword phrase so that you receiverepparttar 120188 correct response. In other words, your keyword phrase will not show up when those negative words are searched for. Well, do you know how time consumingrepparttar 120189 negative word process is? And, there's no way you can muster up all ofrepparttar 120190 possible negative words that could be searched for so that your listing will not appear. Absolute CRAP, to term your expression. The terrible trio you mention in your article plus Overture have gradually swung towards "God" like service providers. They haverepparttar 120191 power andrepparttar 120192 user is very much at effect. Well, that's my 5 cents worth. After saying all ofrepparttar 120193 above I am a user of these services but have been working for a long time now finding other ways and means of marketing and promotion so that all of our eggs are not in repparttar 120194 one basket. I have, inrepparttar 120195 main, been exchanging links with other websites plus placing relatively inexpensive ads on websites that have similar services to ours."

I love getting e-mails like that! That tells me that some of you are finally starting to "get it."

Give yourselfrepparttar 120196 power! Claim your independence! Find alternative ways to attract traffic to your website. If you do that, one day you'll realize you really don't needrepparttar 120197 search engines after all. I guarantee it!



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net




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