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Or... "Our software is Cadillac of accounting software in this industry, compared to that of our competitors." Familiarity Metaphors. -- Here's a metaphor to further build a feeling of security and trust in your prospects. Simply match experiences or items that your prospects are sure to be familiar with to your sales presentation.
Example: "Many people first started out with this same software you've been using, but... "
Or... "I'm sure you're familiar with Secretary of Defense, Donald Rumsfeld. Well our accounting firm does his tax work." "Many of your fellow graduates from Texas A&M are signing up today!" Of course there are other types of metaphors we can discuss here, but there's only room for so many in this article. Using metaphors will immediately put life into your sales materials, and open up potential for not only higher response but higher profits. Try them, you may be blown away by results!
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