Product placement is a particularly potent form of subliminal advertising because it catches us off guard. When we see a commercial break on television, we know we are being sold to and so have our defences up – we take what we are told with due level of cynicism. But when ads are over and we return to TV show, we mentally relax that guard, and become much more open to suggestion. It’s not just consumer goods that are marketed this way; awareness groups and even political campaigners use same subliminal techniques to subtly get their message across.

Hidden (Subliminal) Imagery

This is perhaps, most devious technique in advertisers armoury. It involves embedding images or words into a standard advertisement. One of most effective uses of hidden messages in mainstream advertising is “sexual connection”. Sex conjures up strong emotions of power, pleasure, and well-being, and so if a advertiser can tap into those at will he has a powerful tool indeed - no pun intended! Examples of subliminal messages of a sexual nature being used in advertising are numerous; Ritz crackers have word “sex” spelled out on them in tiny dots; many drinks ads manipulate ice cubes in their photos by embedding images or words on them. Next time you see a print ad – study it carefully for hidden images or words, you may be surprised!

Another tremendous benefit enjoyed by companies that are remarkable is concept of permission. A company with a unique size, flavor, or look has a better than average chance of requesting and receiving permission from their would-be and current customers to market directly to them with specific and relevant information. It's a concept we'll talk more about in a few days, but concept is simple. When someone permits you to market to them, task is easier, cost is lower, and results are better.

Advertising is only expensive when you ask it to do a remarkable task for an unremarkable company. So dig deep and find out what's remarkable about your product or service or method or whatever and start telling people who care.

Tomorrow we’ll tell you truth behind tall tale that says if you get your message in front of enough people it will be successful.

Get full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm