* You sell your product or service for less than your competition does. * You offer something that no one else offers.

* You sell a higher quality product or service than anyone else in your industry.

* You provide more customer service or education before, during and after sale than anyone else does.

* You offer twice guarantee of your closest competitor.

* You offer better bonuses than anyone else does.

* You serve a specific demographic i.e. age group, industry, or type of person.

Here's Exactly How to Create Your USP:

Write out in one to two paragraphs benefits, NOT features, of your product or service; what sets it apart from your competition; and what makes it appealing to your target market.

Edit out generalities and focus on clearest, most specific promise your product/service can offer to your target market.

Does Your USP Pass This Checklist?

* Is it true?

* Is it easy to understand?

* Does it differentiate product in an attractive manner from competition?

* Is it expressed way people will express it in their own minds?

If you haven't answered YES to all four of above, go back and rework your USP until you can.

You should present your USP in every ad. And do so year after year. People remember with repetition.

Regards Andre Plessis Author & Marketing Expert SmartBizConnection 509 N. Berendo Street Suite 329 Los Angeles, CA 90004 If you think this article is valuable, please pass it on to your friends and colleagues. If you have any question regarding this article please feel free to email me at aplessis@comcast.net To advertise with us visit: http:// http://www.smartbizconnection.com/advertise.html or send email to: aplessis@comcast.net subject: advertise

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For instance, you could provide them with sample ads, sample recommendations, and ebooks that they can rebrand with their affiliate URLs.

You could also make your articles available for them to publish in their ezines or on their websites with their affiliate URLs in your resource box.

6. Add a bonus for purchasing from you.

Your bonus could be ebooks, a resource that your visitors can use to promote their businesses, or you could provide your customers with a consultation with you.

7. Give your visitors a deadline for getting your bonus or for purchasing your product at a discount.

Your deadline will bolster your sales by giving your visitors an urgency to buy your product.

8. Include bulleted lists within your copy that detail all benefits your visitors will get from purchasing your product.

Add a call to action such as "click here to order now" after your bulleted lists.

9. Answer your visitors' questions quickly and in a professional and friendly way.

Some of your visitors may have a lots of questions about your service. Be sure to offer detailed answers to them.

10. Write articles.

Writing articles is an excellent way for you to get more traffic to your site.

Writing articles will also help you to get more new subscribers to your ezine as your articles will give your readers a sneak peak at quality content that they can expect from you.