If a headline isn't getting a response, try altering it a little till it does work. Try rotating a few different ads so same headline isn't seen day after day. Don't be scared to chop & change until you find something that does work.

Bottom line is I feel as a free or low cost form of advertising safelists provide an excellent way for newbies or long time marketers to get their message out there.

This is all about to change!

Microsoft has very good reason to include an RSS reader with their new IE version. If they don't, surfers may have reason to switch to another that does. Firefox already includes an RSS reader.

If they DO include an RSS reader, think of implications:

*You could browse to a webpage and IE could "discover" any RSS links on page and notify you of them

*You may be able to Right-Click on an RSS Feed and have an option to "Add to RSS Reader", which would instantly subscribe you to Feed.

*Web developers may be able to write web pages that allow visitors to automatically subscribe to a feed by clicking a button or submitting a form.

Remember, Firefox already has all these features, but vast majority still uses IE!

Once visitors learn how RSS works and figure out how easy and convenient it is, RSS will become expected format.

Soon you will be FORCED to offer RSS content because consumers will not want to hand out their email address anymore!

The time will come...will you be ready to deliver?

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