What about online clubs and services where you pay anywhere from $100 to $1,000 per month for access to their features or facilities? 90% of this information can be gathered online for free but several of these marketing gurus stick words "secret", "hidden" or "never seen before" all over their sales letter and again suckers flock in to be parted from their hard earned dollar.

This is point of this article. What current crop of online marketers are forgetting is that vast majority of people have to work for a living. Every time they release yet another hyped up, over priced product that promises world they're delivering false hopes into hands of hopeful blue collar workers. Just because you're parting these people from their hard earned cash from a distance doesn't make it right to overcharge them. The only difference is that in real world you'd have to face these same customers stomping back to your shop looking for a refund and possibly a fight. Anybody who has ever worked in real world sales can identify with this.

Running an online business does not mean that you can pull any trick, stunt or marketing ploy you want and then hide behind an email address.

Running an online business does not mean that you can do no wrong.

Running an online business means that you are parting hard working people from hard earned cash.

Ethics still matter.

People still matter.

Some marketers should seriouly consider this next time they look at bottomline of their next marketing adventure.

These text ads show up on right hand side of results page when searchers type in your selected keywords. You'll see them on any page, under title "Sponsored Links." Google even offers a keyword tool to help you pick best keywords for your site.

You can spend as little or as much as you want

Depending on how much you want to spend, you can determine ranking and page your ad shows up on. You can very easily garner number one spot. You select your maximum daily budget so you'll never spend more than you can afford and you can easily test different ads to see which ones work best.

You only pay for those who click

And best part is, you only pay when someone clicks on your link. The other plus here is you'll know if your ad is working by watching what percentage of those who see your ad actually click on it. And if its not working as well as you'd like, you can easily change it.

It's all tracked so you know whether it's working

Google offers excellent tracking reports so you know exactly how many people saw your ad and how many clicked on it. You can send them to any page on your web site (for example, you might want to send them directly to your products page, or page where they can register for your free ezine or special report).

The quickest way to boost your web site traffic

I used Google Adwords to start generating web site traffic and ezine subscribers my second month in business. My results were so good I maxed-out my budget in a matter of weeks and had to put my ad on "pause" (stop running it for awhile). The way I look at it that's a good problem to have, considering all those clicks led to new subscribers and customers.

3x traffic in less than 3 months

Between this technique and one I'll tell you about next week, I was able to triple my web site traffic in less than three months. And you can bet I'll continue using both of these marketing techniques to keep growing my web site traffic. I love them because they're simple enough for anyone to do and they don't cost a lot.

Get qualified traffic you want

If you want to generate qualified web site traffic quickly, Google Adwords is an excellent way to do it. If you want to learn more, visit https://adwords.google.com

(C) 2005 Debbie LaChusa